Edmunds.com Listed Among Most Trusted Prominent Online Review Sites; Sole Automotive Site in Top Ten
SANTA MONICA, Calif. — September 25, 2013 — Edmunds.com, the premier resource for car shopping and automotive information, has been named — along with TripAdvisor, Zagat and OpenTable — one of the most trusted prominent online review sites, according to Maritz Research's 2013 Online Customer Review Study. The study examined 13 high-profile ratings sites; Edmunds.com was the only automotive site listed in the top ten and it ranked fourth overall, outperforming Yelp, Google+, Hotels.com, City Search and others.
"Maritz Research's study concluded that there is a healthy skepticism for reviews posted online in general. With full appreciation for the fraudulent activity in this area, we at Edmunds.com will always take very deliberate and proactive steps to ensure that the user-generated content on our site is as trustworthy as our professional car reviews, consumer advice expertise and other materials appreciated by car-shoppers and honest businesspeople around the country," said Edmunds.com President and Chief Operating Officer Seth Berkowitz.
The news comes on the heels of Edmunds.com's August announcement that it reached a settlement agreement with Humankind Design Ltd., whose proprietors attempted to register thousands of fake members on the Edmunds.com site and tried to use them to create fraudulent content to sway car shoppers' opinions on Edmunds.com's dealer ratings and reviews pages.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.