November Sales Steer Auto Industry Back on Record-Setting Path, Says Edmunds.com

November Sales Steer Auto Industry Back on Record-Setting Path, Says Edmunds.com


SANTA MONICA, CA — November 23, 2016 — Edmunds.com, the leading car information and shopping network, forecasts that 1,365,369 new cars and trucks will be sold in the U.S. in November, for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.6 million. The projected sales volume is unchanged from October 2016 but a 2.7 percent increase from November 2015 — and would be a November record, eclipsing the 1,329,668 new cars sold in November last year.

Edmunds.com projects that 15,844,726 new cars and trucks will be sold this year in the U.S. through the end of November, essentially the same as the 15,838,458 sales recorded through the first eleven months of 2015's record-breaking year.

"It's probably no coincidence that this month's strong sales performance come at the same time that the Dow Jones Average reached an all-time high," says Edmunds.com Executive Director of Industry Analysis Jessica Caldwell. "Now that the presidential election is over, shoppers have more confidence in the economy than they had just a month ago, and that gives them extra motivation to make big-ticket purchases. If this month's forecast holds, December's year-over-year sales only need to be flat to set a new annual record in 2016. Get your popcorn ready because it's going to be a nail-biter."

SALES VOLUME FORECAST, BY MANUFACTURER
Sales
Volume
November 2016
Forecast
November
2015
October
2016
Change from
November 2015
Change from
October 2016
GM 248,600 229,296 258,626 8.4% -3.9%
Toyota 197,882 189,517 186,295 4.4% 6.2%
Ford 188,450 186,889 187,080 0.8% 0.7%
Fiat Chrysler 159,551 185,908 176,609 -14.2% -9.7%
Honda 125,151 115,441 126,161 8.4% -0.8%
Hyundai/Kia 112,010 105,560 111,482 6.1% 0.5%
Nissan 111,400 107,083 113,520 4.0% -1.9%
VW/Audi 46,584 40,582 42,500 14.8% 9.6%
Industry 1,365,369 1,329,668 1,365,756 2.7% 0.0%
*NOTE: November 2016 had 25 selling days, November 2015 had 23 and October 2016 had 26.

Edmunds estimates that retail SAAR will come in at 14.8 million vehicles in November 2016, with fleet transactions accounting for 15.8 percent of total sales. An estimated 2.8 million used cars will be sold in November 2016, for a SAAR of 37.9 million (compared to 3.1 million — or a SAAR of 37.8 million — used car sales in October).

MARKET SHARE FORECAST, BY MANUFACTURER
Market
Share
November 2016
Forecast
November
2015
October
2016
Change from
November 2015
Change from
October 2016
GM 18.2% 17.2% 18.9% 1.0% -0.7%
Toyota 14.5% 14.3% 13.6% 0.2% 0.9%
Ford 13.8% 14.1% 13.7% -0.3% 0.1%
Fiat Chrysler 11.7% 14.0% 12.9% -2.3% -1.2%
Honda 9.2% 8.7% 9.2% 0.5% -0.1%
Hyundai/Kia 8.2% 7.9% 8.2% 0.3% 0.0%
Nissan 8.2% 8.1% 8.3% 0.1% -0.2%
VW/Audi 3.4% 3.1% 3.1% 0.4% 0.3%

More insight into recent auto industry trends can be found in Edmunds.com's Industry Center at http://www.edmunds.com/industry-center/.

About Edmunds.com, Inc.
Car shopping destination Edmunds.com serves millions of visitors each month. With Edmunds Price Promise®, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds' wired site and on its acclaimed mobile apps. Regarded as one of the best places to work in Southern California, Edmunds.com was also named one of "The World's Top 10 Most Innovative Companies of 2015 in Automotive" by Fast Company. Edmunds welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and help@edmunds.com, via text at ED411 and on Twitter and Facebook. The company is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich., but you can find Edmunds from anywhere on YouTube, Pinterest, LinkedIn, Instagram, Google+ and Flipboard.

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