Is Now a Good Time to Buy a Car? Edmunds.com's New "Predicted True Market Value" Pricing Trends Tool Answers Question for Consumers

FOR IMMEDIATE RELEASE

Is Now a Good Time to Buy a Car? Edmunds.com's New "Predicted True Market Value^®" Pricing Trends Tool Answers Question for Consumers

SANTA MONICA, Calif. — October 20, 2008 — Consumers trying to figure out when to buy a new car now have access to a revolutionary new resource to use in their decision-making process. Edmunds.com, the premier online resource for automotive information, today announces the launch of Predicted True Market Value^® (TMV^®) Pricing Trends, a tool that indicates probable price increases and decreases in the transaction prices of every new vehicle on the market.

"Especially during the current state of the economy, every dollar counts and no one wants to make an ill-timed decision," said Jessica Caldwell, Manager of Pricing and Industry Analysis for Edmunds.com. "Most of the financial advice being shared is very general, but this tool delivers specifics that can save people hundreds of dollars."

For example, Predicted TMV^® Pricing Trends currently indicates that the True Market Values of the 2009 Ford Escape and the 2009 Nissan Altima will soon drop, while the TMVs^® of the 2009 Cadillac CTS and 2009 Acura TL will soon increase.

Predicted TMV^® Pricing Trends is based on a proprietary formula Edmunds.com has developed that takes into account macroeconomic factors, scheduled vehicle launches and specific information about a vehicle, including:

• Inventory level history
• Days-to-turn history
• Current and historical consideration intent by shoppers on Edmunds.com
• Prior incentives
• Past retail unit sales
• Historical Edmunds.com True Market Value^® prices
• Current actual transaction prices
• Brand pricing and incentive patterns

"It is painful to make a purchase and then find that item on sale the following week or, conversely, to hold off buying something only to experience a price bump later," said Philip Reed, Edmunds.com Senior Consumer Advice Editor. "The Predictive TMV^® Price Trends service applies expert analysis to give consumers the inside scoop and encourage them to time their purchases in line with market trends."

For a full list of new cars and their predicted price movements, visit Edmunds.com Predictive TMV^® Price Trends. Other useful tools for savvy deal seekers include Edmunds.com's TMV^® Deals of the Month and Edmunds.com's Incentives and Rebates database at http://www.edmunds.com/incentives/step1.jsp.

About Edmunds
Edmunds publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value^®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.