Black Friday Will Boost November Car Sales, Forecasts Edmunds.com

Black Friday Will Boost November Car Sales, Forecasts Edmunds.com


SANTA MONICA, Calif. — November 24, 2014 — Edmunds.com, the premier destination for car shopping, forecasts that 1,261,813 new cars and trucks will be sold in the U.S. in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.7 million. The projected sales will be a 1.3 percent decrease from October 2014, but a 1.6 percent increase from November 2013.

"Car sales will remain elevated in November in large part because of Black Friday," says Edmunds.com Senior Analyst Jessica Caldwell. "In recent years both car shoppers and car dealers have turned toward Black Friday as an opportunity to dive into the holiday shopping season. This is a good example of how the auto industry continues to evolve to become more like the rest of the retail market."

SALES VOLUME FORECAST, BY MANUFACTURER
Sales
Volume
Nov-14
Forecast
Nov-13 Oct-14 Change from
Nov 2013*
Change from
Oct 2014*
GM 213,418 212,060 226,819 0.6% -5.9%
Ford 186,984 189,705 187,897 -1.4% -0.5%
Toyota 180,876 178,044 180,580 1.6% 0.2%
Chrysler Group 163,486 142,275 170,480 14.9% -4.1%
Honda 117,764 116,507 121,172 1.1% -2.8%
Nissan 97,461 106,528 103,117 -8.5% -5.5%
Hyundai/Kia 94,772 101,416 94,775 -6.6% 0.0%
Volkswagen/Audi 46,239 44,363 45,463 4.2% 1.7%
Industry 1,261,813 1,242,284 1,277,844 1.6% -1.3%
*NOTE: November 2014 had 25 selling days, November 2013 had 26 and October 2014 had 27.

Edmunds.com estimates that retail SAAR will come in at 14.1 million vehicles in November, with fleet transactions accounting for 15.8 percent of total sales. An estimated 2.64 million used cars will be sold in November, for a SAAR of 36.3 million (compared to 2.96 million — or a SAAR of 35.6 million — used car sales in October).

MARKET SHARE FORECAST, BY MANUFACTURER
Market
Share
Nov-14
Forecast
Nov-13 Oct-14 Change from November
2013(Percentage pts.)
Change from October
2014(Percentage pts.)
GM 16.9% 17.1% 17.8% -0.2% -0.8%
Ford 14.8% 15.3% 14.7% -0.5% 0.1%
Toyota 14.3% 14.3% 14.1% 0.0% 0.2%
Chrysler Group 13.0% 11.5% 13.3% 1.5% -0.4%
Honda 9.3% 9.4% 9.5% 0.0% -0.1%
Nissan 7.7% 8.6% 8.1% -0.9% -0.3%
Hyundai/Kia 7.5% 8.2% 7.4% -0.7% 0.1%
Volkswagen/Audi 3.7% 3.6% 3.6% 0.1% 0.1%

Edmunds.com encourages shoppers in the market right now for a new car to check out Edmunds.com's Deals of the Month page, where they can find some of the strongest available deals, including zero-percent financing for up to 60 months on a 2014 Ford Edge or $2,500 cash on a 2014 Fiat 500L.

About Edmunds.com, Inc.
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and help@edmunds.com, via text at ED411 and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.

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