2012 Fiat 500 Sport: The Great TMZ Abarth Race
March 21, 2012
Celebrity gossip website and TV show TMZ is popular in our office, and in Los Angeles too. Why? Because everybody loves a good train wreck -- especially with regard to celebrities.
Well guess what? TMZ has a new sponsor: Fiat. And to showcase the 500 Abarth, TMZ will pit two of its staffers, Max (surfer dude) and Peter (The Irish), in a contest driving Abarths in Marina Del Rey, past a group of 25-30 girls. And the winner -- actually, how could there possibly be any losers in this?
Yeah, we know you're busy with your philharmonic tickets and your Mensa meetings. But you'll watch the video of this stunt anyway when I post it next week. Like a Nascar crash, it will be hard to resist.
It may not turn around the 500's fortunes in the U.S, but it will certainly be more interesting than another JLo commercial.
Albert Austria, Senior VE Engineer @ ~14,000 miles