Smartphone Users as Serious
as Desktop Users
Car shoppers using smartphones to access Edmunds.com's are just as likely — if not more likely — to engage in serious shopping behaviors than visitors using desktop computers, laptops and tablets, according to a new analysis by the company. The conclusion is one of many takeaways from the research, which offers important insights to automotive retailers as they consider how to invest their resources to meet the crush of shoppers who are turning more to their smartphones to help them make car-buying decisions. Learn More.
Scott Peterson Motors Crushes Cancer, Demolition-Derby Style
Scott Peterson Motors used an approach usually seen at Monster Truck rallies at its annual Crush Cancer fundraiser last month. The dealership began the event nine years ago as a symbolic way to fight back and squash the disease after several employees had been personally touched by cancer. Read on to see how this dealership is making a difference.
2015 FastLane Accelerator Kicks Off
The 2nd class of the Edmunds Accelerator Program, FastLane, has officially kicked off! FastLane is an intense, fast-paced, 3-mo. program where a select group of startups collaborate with Edmunds to accelerate promising consumer and dealer automotive experiences. This year, we selected companies with a diverse set of services and products to ensure that all elements of the car buying process are considered. Learn More.
Strong Economic Conditions Give Car Shoppers the Green Light to Splurge
Car shoppers' revived interest in more expensive vehicles, especially trucks and SUVs, likely won't end anytime soon. We expect these economic trends to continue into next year at least, so there's every reason to believe that shopper preferences for larger and more expensive vehicles will continue along the same path that we've seen emerge in the past year or so. Review the Trends.