Edmunds Market Intelligence

This month, Edmunds.com is proud to share with our dealer audience a look into the Edmunds.com market intelligence and analytics. It is our hope that you find this information useful to your business whether as a representative franchise or competitor.
We believe this data may be valuable to you as a benchmark for your region compared to the national trends, and may help you identify opportunities in the marketplace as you plan out the remainder of the summer/fall.
Turbo Truck May Shove Ford to Top of Light-Pickup Heap
Article by Edmunds AutoObserver

Ford Motor Co. promised its EcoBoost suite of high-tech engine technology would start to spread throughout its lineup, and today announced another significant application for the power- and fuel-efficiency-enhancing EcoBoost V6: the 2011 F-150 pickup.
The turbocharged 3.5-liter EcoBoost joins Ford's snarly 5-liter V8 and a normally aspirated 3.7-liter V6 as new additions to the F-150 powertrain portfolio as Ford at once tries to make the half-ton pickup more relevant - and sellable - in a U.S. market that turned its back on pickups after a fuel-price scare followed by a deep and stubborn recession.
Edmunds In The News
As the premier online resource for automotive information, Edmunds.com is frequently asked by television news outlets to comment on pressing auto-related issues. Clips of Edmunds' commentary can be viewed below.
Bloomberg - 2011 Better Time for GM IPO?
CNBC - GM CEO Change: Why Now?
FoxBusiness.com - Sticker Shock for Chevy Volt
Business News Network - U.S. Auto Sales Uneven
Today Show - Ford Drives On
2011 Nissan Leaf Road Test
Article by Edmunds

Who killed the electric car? Well, if your definition of the word "car" implies practical transportation, something with a backseat and a seating capacity of at least four, you could argue that there wasn't a real electric car before the 2011 Nissan Leaf.
The famed GM EV-1 was an impractical two-seater that you couldn't actually buy, and the more recent Mini E, another lease-only special, was in reality an engineering exercise in which people actually paid to participate. The electric Tesla Roadster is an unashamed sports car derived from the diminutive Lotus Elise, a contortionist's dream. Oh sure, there are a handful of old Toyota RAV4 EVs floating around out there, but only in fleets. No, the 2011 Nissan Leaf just may be the first practical electric car that real families can actually buy and own.
Toyota Earns $2.2 Billion Profit; Hikes Forecast for the Year
Article by Edmunds AutoObserver

A reversal of fortunes in the recently closed quarter has given Toyota enough confidence to boost its outlook for its current fiscal year that runs through March 2011.
Despite lingering recall woes in the United States, Toyota Motor Corp. turned a profit of $2.2 billion in the quarter ended June 30. Toyota credited a recovering U.S. car market, Japanese government incentives, brisk sales in Asia and cost cutting with its return to profitability.
Full Size Pick Up Truck Comparison Test
Article by Inside Line

We see it every Friday during our evening commute. A stream of vehicles choking the freeway, headed out to the Mojave Desert or the Colorado River for some well-earned weekend stress relief.
The fun varies, from camping to dirt-bike riding to water-skiing. But the vehicle that invariably gets tasked with hauling the corresponding equipment is a full-size pickup truck. You know, like the 2009 Chevrolet Silverado 1500, 2009 Dodge Ram 1500, 2009 Ford F-150 or 2009 Toyota Tundra.
Top 10 Vehicles With the Most Rear Legroom for 2010
Article by Edmunds.com

If you frequently ferry passengers who are gifted in the inseam department, you've probably given some thought to rear legroom.
This crucial dimension can make the difference between comfortable and cramped for those traveling in the second row.

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Fastest Focus Ever
Article by Inside Line

The 2010 Ford Focus RS500 is the kind of car we used to doodle at school: OTT (over-the-top) styling, matte-black paint and a turbo engine so vociferous that it should come with a health warning.
Once you find 3rd gear, the RS500 has such crazed intensity that it's almost comical. Nail the throttle and feel the turbocharged, 345-horsepower, 2.5-liter inline-5 pull easily from 1,000 rpm and then hear the turbo start to wind up at 2,500 rpm.
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