2011 Chevrolet Volt: I Could Be An Ideal Candidate
September 19, 2011
If you were to ask GM's marketing gurus who their target buyer of the Chevrolet Volt would be, it'd probably be somebody similar to me. I own a house in California suburbia that has both a garage and solar panels (the panels aren't currently operational, but that's another story.) I'm interested in alternative energy, both for vehicles and in general. Finally, my total household income is enough to theoretically support the purchase of a $35,000 new car.
OK, so I'm not actually in need of a Volt as I already have other vehicles and working for Edmunds/Inside Line dictates otherwise. But I find the idea interesting. So for this week and part of next week, I'll be trying to emulate a Volt buyer. My general plan will be to drive the Volt as if I was a stay-at-home parent and see how it works out. I'll be running errands, taking kids to school, visiting friends and doing whatever else I can think of. I'll be looking out for how much electricity and gas I use, charging issues and general interest.
Enlightening or boring, I'm not sure how it will play out. But I'm curious.
Brent Romans, Senior Automotive Editor @ 10,616 miles