2012 BMW X3: After the Storm
October 30, 2012
The smart boys and girls of our Edmunds data team have been getting all kinds of questions from the media regarding the impact that Hurricane Sandy will have on the automotive industry. Here's what our Senior Analyst Jessica Caldwell had to say:
"The storm likely will have an impact on October sales, especially since it comes at the end of the month, but those sales won't disappear altogether. If anything, it'll make November an interesting month to watch, not just for the deferred sales, but also because hurricane-damaged vehicles could unexpectedly force several buyers back into the market."
Our data team expects luxury brands -- such as Acura, BMW and Mercedes-Benz -- to be most impacted by the hurricane, since they rely heavily on big East Coast markets. In BMW's case, the New York City, Philadelphia and Washington, D.C. markets account for 23.2 percent of total sales.
Warren Clarke, Automotive Content Editor