Nearly 1.6 Million New Cars Sold in May Push Seasonally Adjusted Annual Rate (SAAR) to Impressive 17.4 Million, says Edmunds.com

Nearly 1.6 Million New Cars Sold in May Push Seasonally Adjusted Annual Rate (SAAR) to Impressive 17.4 Million, says Edmunds.com


SANTA MONICA, Calif. — May 28, 2015 — Edmunds.com, the premier destination for car shopping, forecasts that 1,591,221 new cars and trucks will be sold in the U.S. in May for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.4 million. The projected sales will be a 9.6 percent increase from April 2015, and a 0.9 percent decrease from May 2014.

"The industry continued on its upward trajectory, helped by the timing of Memorial Day," stated Edmunds.com Senior Analyst Jessica Caldwell. "Because there was a full week of May after the holiday weekend, shoppers had plenty of time to take advantage of the deals being widely communicated in dealer and automaker marketing messages."

SALES VOLUME FORECAST, BY MANUFACTURER
Sales Volume May 2015 Forecast May 2014 April 2015 Change from May 2014 Change from April 2015
GM 281,972 284,694 269,056 -1.0% 4.8%
Ford 244,738 253,346 221,652 -3.4% 10.4%
Toyota 238,246 243,236 203,329 -2.1% 17.2%
FCA Group 195,975 194,421 189,027 0.8% 3.7%
Honda 146,888 152,603 130,068 -3.7% 12.9%
Nissan 133,893 135,934 109,848 -1.5% 21.9%
Hyundai/Kia 127,554 130,994 121,291 -2.6% 5.2%
VW/Audi 50,386 48,764 46,836 3.3% 7.6%
Industry 1,591,221 1,605,550 1,451,812 -0.9% 9.6%
*NOTE: May 2015 had 26 selling days, May 2014 had 27 and April 2015 had 26.

Edmunds.com estimates that retail SAAR will come in at 14.3 million vehicles in May, with fleet transactions accounting for 17.6 percent of total sales. An estimated 3.0 million used cars will be sold in May, for a SAAR of 36.7 million (compared to 3.2 million — or a SAAR of 36.4 million — used car sales in April).

MARKET SHARE FORECAST, BY MANUFACTURER
Market Share May 2015 Forecast May 2014 April 2015 Change from May 2014 Change from April 2015
GM 17.7% 17.7% 18.5% 0.0% -0.8%
Ford 15.4% 15.8% 15.3% -0.4% 0.1%
Toyota 15.0% 15.1% 14.0% -0.2% 1.0%
FCA Group 12.3% 12.1% 13.0% 0.2% -0.7%
Honda 9.2% 9.5% 9.0% -0.3% 0.3%
Nissan 8.4% 8.5% 7.6% -0.1% 0.8%
Hyundai/Kia 8.0% 8.2% 8.4% -0.1% -0.3%
VW/Audi 3.2% 3.0% 3.2% 0.1% -0.1%

More insight into recent auto industry trends can be found in Edmunds.com's Industry Center at http://www.edmunds.com/industry-center/.

About Edmunds.com, Inc.
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds' wired site and on its acclaimed mobile apps. Regarded as one of the best places to work in Southern California, Edmunds.com was also named one of "The World's Top 10 Most Innovative Companies of 2015 in Automotive" by Fast Company. Edmunds welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and help@edmunds.com, via text at ED411 and on Twitter and Facebook. The company is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich., but you can find Edmunds from anywhere on YouTube, Pinterest, LinkedIn, Instagram, Google+ and Flipboard.

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