SANTA MONICA, Calif. — October 21, 2013 — Bommarito Nissan / Honda / Volkswagen / Ford of Hazelwood will make automotive history Friday, October 25 through Monday, October 28 when it allows Edmunds.com, the leading web site for car shopping and automotive information, to "take over" its showrooms.
During this unique event, every new car at the participating stores will be available at no-haggle prices guaranteed through Edmunds.com's Price PromiseSM service. Additionally, Edmunds.com experts will be on hand to objectively answer car shoppers' questions and advise them throughout the sales process.
"As a leader in our market, we jumped at the chance to provide this exclusive car-shopping opportunity to the St. Louis community," said Jerry Eickel, Partner and General Manager of Bommarito Nissan / Honda / Volkswagen / Ford of Hazelwood. "We're focused on making our customers feel good about their car purchases, and that will be even easier with representatives of the trusted brand Edmunds.com available on site to help them go through the process."
"All of Edmunds.com's current initiatives — including this 'takeover' and the new Price PromiseSM service now available on our Web site — help car shoppers have an easier car buying experience," says Edmunds.com President Seth Berkowitz. "This weekend's takeover proves that an easier car shopping experience is in the best interests of both car buyers and dealers, and demonstrates that forward-thinking dealerships like Bommarito are on board to deliver."
Edmunds.com Price PromiseSM program is designed to give shoppers a convenient and reliable way to know exactly what price they'll pay at the dealership. According to a survey conducted by Edmunds.com, the biggest unmet need of car shoppers is getting an actual price for a car. Price Promise tackles this issue head-on by offering instant, locked-in prices on cars listed on Edmunds.com's inventory pages by participating dealers.
Edmunds.com will take over the four participating dealerships this weekend from 9am to 9pm on Friday, 9am to 6pm on Saturday and 9am to 9pm on Monday. (Bommarito stores are closed on Sundays.)
About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.