SANTA MONICA, Calif. — October 27, 2015 — Car shopping destination Edmunds.com today announced Edmunds TV, one of the first apps for the new Apple TV to bring exclusive industry-leading automotive content into the living room. With over 60 percent of car shoppers using video content as a research tool before making a car purchase1, Edmunds TV is enhancing its car review, road test, consumer advice and behind-the-scenes videos by displaying it through the high-definition features of Apple TV to take the car shopping process from transactional to experiential.
"As consumers spend more time researching cars and watching automotive video content, we saw an opportunity to create a car shopping experience that extends to multiple consumer touchpoints on desktop, mobile and TV screens," said Stephen Gandee, vice president of product design and advertising at Edmunds.com. "With Edmunds TV, we're infusing car shopping into more aspects of everyday life, making it an inclusive experience that can be enjoyed and shared by both the future driver and passenger."
Edmunds.com is one of the most robust resources for automotive and car shopping information, attracting nearly 20 million visitors each month. By extending this content to televisions, Edmunds adds a critical medium to reach more consumers at all points in their journey, whether it's providing inspiration, helping to narrow down choices or even leading to a dealership visit.
The Edmunds TV app for Apple TV will be available when the device launches at the end of this month. For more information, please visit: http://www.edmunds.com/mobile/featured.html.
About Edmunds.com, Inc.
Car shopping destination Edmunds.com serves nearly 20 million visitors each month. With Edmunds.com Price Promise®, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds' wired site and on its acclaimed mobile apps. Regarded as one of the best places to work in Southern California, Edmunds.com was also named one of "The World's Top 10 Most Innovative Companies of 2015 in Automotive" by Fast Company. Edmunds welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and email@example.com, via text at ED411 and on Twitter and Facebook. The company is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich., but you can find Edmunds from anywhere on YouTube, Pinterest, LinkedIn, Instagram, Google+ and Flipboard.
1 Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013