Edmunds.com Analyst Featured in New Electric Car Documentary Premiering at This Week's Tribeca Film Festival

Edmunds.com Analyst Featured in New Electric Car Documentary Premiering at This Week's Tribeca Film Festival

Edmunds.com Analyst Featured in New Electric Car Documentary Premiering at This Week's Tribeca Film Festival

SANTA MONICA, Calif. — April 18, 2011 — Edmunds.com senior analyst Michelle Krebs will appear in the new documentary "Revenge of the Electric Car," debuting this week at the Tribeca Film Festival in New York. Krebs, who will attend the film's premier on Friday, April 22nd, offers a candid take on how electric vehicles have surged back onto dealer lots after effectively getting killed off in the mid-1990s.

"Any car company looking to jump into the electric vehicle market has serious factors to consider before taking the plunge," notes Krebs. "The companies featured in this film needed to develop a sensible business strategy in a marketplace where the development of the vehicles cost more than consumers are willing to pay."

Krebs, who is also Editor-in-Chief of Edmunds' AutoObserver.com, has covered the automotive industry for 30 years, having written for most major automobile magazines and The New York Times. She was the General Motors reporter for trade publication Automotive News when the automaker introduced the electric EV1 in the mid-1990s.

"Revenge of the Electric Car" is the new feature documentary film about electric vehicles from Chris Paine, director of the 2006 success, "Who Killed the Electric Car?" The new film tells the story of how the plug-in car has come back from the dead in just a few short years, going behind the scenes for three years with three carmakers and one converter as they race to bring their electric cars to market.

With gas prices rising across the U.S., many drivers are seeking alternatives. According to Edmunds.com, General Motors reported deliveries of 608 Chevy Volts in March, for a cumulative total of 1,210 since the model's December launch; Nissan reported U.S. deliveries of 298 Leaf EVs for a total of 452 since its December introduction.

Edmunds.com offers consumers an online guide to decide whether electric vehicles are right for them. Factors affecting that decision include length of commutes, local electricity costs and, of course, the price tags on the cars themselves. For more information, please visit Edmunds.com at http://www.edmunds.com/car-buying/are-you-ready-to-buy-an-ev.html.

Journalists interested in speaking with Michelle Krebs for more insights and analysis on the electric car industry may arrange an interview by contacting Edmunds' PR office at 310-309-4900 or pr@edmunds.com. For press inquiries into the film, please contact Shannon Treusch at 212-445-7100 or shannontreusch@falcoink.com.

About Edmunds (http://www.edmunds.com/help/about/index.html)
Edmunds publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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