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Executive Bios

Seth Berkowitz

Seth Berkowitz, President

Seth Berkowitz serves as president of Edmunds, where he oversees product innovation and drives new business development. Seth joined Edmunds in 2000 and has held a number of leadership roles at the company, most recently serving as executive vice president of business operations. Prior to Edmunds, Seth was a mergers and acquisitions associate at Sullivan and Cromwell in New York.

Seth previously served as president of Maimonides Academy. He also previously served as president of the Young Israel of Century City and continues to sit on its board.

Seth holds a JD from Columbia University School of Law, a master's degree in history and a bachelor's degree in English from Yeshiva University.

Favorite car memory:
The first time I ever got behind the wheel, driving my dad's Mercedes 450 SEL.

Eugene Park

Eugene Park, Chief Product Officer

Eugene Park is chief product officer at Edmunds, where he is responsible for the core products and features that make car buying easier with Edmunds. Since 2008, Eugene has been responsible for leading the company's major product development initiatives including key website redesigns that have resulted in improved user experiences. He began his tenure at Edmunds in 2005 as the director of technical project management, overseeing all IT infrastructure and software engineering projects.

Prior to joining, he was in charge of project management for Interactive Video Technologies (formerly Digital Lava).

Eugene holds a BA from UCLA and an MBA from USC Marshall School of Business.

Do you have any interesting car shopping stories?
In 2002, I paid $3000 over sticker price to be one of the first owners of the new MINI Cooper. Our pricing analysts would probably have advised against this.

Jamie Epstein

Jamie Epstein, Chief People Officer

Jamie Epstein is chief people officer, where she is responsible for aligning the company's people strategy with current and future business objectives. Her primary focus is supporting talent, culture and leadership development across the organization.

Epstein joined the company in 2015, where she served as Director, Employment Experience and later Executive Director, Employment Experience, focusing on Learning & Organization Development in which she implemented company-wide initiatives such as a new performance management process, leadership development program and annual learning event.

Prior to Edmunds, Epstein was Director of Leadership & Organization Development at Sony Pictures Entertainment.

Epstein holds a Bachelor's Degree from the University of Southern California, Annenberg School of Communication.

First car:
1996 Toyota 4Runner

Nick Gorton

Nick Gorton, Chief Innovation Officer

Nick Gorton is chief innovation officer for Edmunds, where he leads an agile team of product managers and developers in conceiving, testing and building new solutions for both dealer and consumer challenges.

Nick has more than 15 years of experience in the automotive industry, including more than 10 years spent in a dealership, and has previously held an AFIP certification. Previously, Nick was a co-founder and the CEO of the startup Carcode SMS, an automotive focused text-messaging platform acquired by Edmunds in 2014.

Nick earned his BA and MBA from Northwood University, a private university known for educating automotive industry leaders.

First car:
1988 Merkur Scorpio

Stephen Felisan

Stephen Felisan, Chief Technology Officer

Stephen Felisan is chief technology officer at Edmunds, where is responsible for Edmunds' software engineering, technical operations, enterprise information systems and data operations groups. Stephen joined in 2005 and has played an important role in the reinvention of key operational units within the company.

Stephen has more than 20 years of technology leadership experience.

Stephen holds a BS degree in Microbiology & Molecular Genetics from University of California, Los Angeles.

First car:
1979 Volkswagen Rabbit

Alison Anziska

Alison Anziska, Vice President, Marketing

Alison Anziska serves as Vice President, Marketing at Edmunds, where she is responsible for consumer and B2B marketing at Edmunds. In this role, Alison oversees Edmunds' brand integration, public relations, data insights and creative design teams. Under her guidance, these teams tell the Edmunds brand story to consumers, dealer partners and OEMs to promote the company's promise of making car buying easy. Alison joined the company in 2006 and has served in various roles throughout the Product and Marketing organizations including Product Director of Used Car Product, and the Director of the Edmunds Insider registration and email programs.

Alison currently serves on the board of a women's health initiative as well as a girls' high school on the Westside.

She received her BA in History from Columbia College at Columbia University.

Favorite car memory:
Cross country road trip my husband and I took when moving back to SoCal

Alistair Weaver

Alistair Weaver, Vice President, Editorial and Editor-In-Chief

Alistair Weaver serves as vice president of editorial and editor-in-chief at Edmunds, where he leads a team of over 30 content producers supporting the Edmunds' site and its owned social media and video platforms. This team is responsible for written editorial reviews and features, vehicle testing, video production, photography and social media.

He is an award-winning journalist, producer and on-camera host with 20 years of experience contributing to some of the world's leading automotive and men's lifestyle publications and broadcast outlets. Before joining Edmunds, Alistair was the founder and CEO of Gaucho Productions, creating television documentaries, editorial, branded content and events for leading consumer brands.

Alistair has a degree in history from Oxford University and spent more than four years racing in the Caterham series in Europe.

First car:
Peugeot 106

Anh Dao Pham

Anh Dao Pham, Vice President, Product and Program Management

Anh Dao Pham is Vice President, Product and Program Management at Edmunds, where she is responsible for the Edmunds Appraisal Product suite, Program Management, and Website Design teams.

Anh is also an author. "Glue: How Project Leaders Create Cohesive, Engaged, High-Performing Teams" was published in March 2022 and is based on Anh's twenty years of experience leading technology projects.

Anh joined the company in 2010 as a Senior Technical Program Manager, focused on delivering critical website initiatives. Prior to Edmunds, Anh was Director of Program Management at Opower, a green-tech startup that later IPOed and was acquired by Oracle.

Anh holds a B.S. Math/Applied Science from the University of California, Los Angeles.

First car:
Acura RSX Type-S

Greg Shaffer

Greg Shaffer, Vice President, Product Innovation

Greg Shaffer is Vice President, Product Innovation at Edmunds, where he is the primary product owner of the Edmunds website and enables data driven innovation and collaboration by overseeing the analytics and data science teams at Edmunds. Greg joined Edmunds in 2011 and has held a number of product management roles at Edmunds, most recently serving as Executive Director, Product Innovation. During his time at the company, Greg has driven growth across Edmunds' key audiences by consistently improving the user experience on Edmunds and launching innovative tools that make car shopping easier for consumers.

Prior to Edmunds, Greg was the Director of Video and Technology at The University of Arizona Athletics Department, overseeing all technology, software development and video operations on and off the field.

Greg earned his MBA from Arizona State University and his B.S. degree in Computer Engineering from The University of Arizona. He has been an active volunteer with Habitat for Humanity for over 25 years and serves as a mentor for the National Science Foundation Innovation Corp.

First car:
My first car was a very used 1980 Mazda RX-7 that didn't run. It cost $100 and I had to rebuild the engine so I could have a car my senior year of high school.

Katti Ehoff Fields

Katti Ehoff Fields, Vice President, Dealer Operations

Katti Ehoff Fields is vice president of dealer operations where she is responsible for overseeing the onboarding, implementation, and overall success of Edmunds' growing customer base of thousands of dealers. She also oversees the company's Customer Care function, which provides responsive support to the Edmunds consumer audience at every step throughout their car shopping journey. Katti's customer centered approach and strong emphasis on analytics and storytelling helps guide the Edmunds operations team in delivering best-in-class service and products in an efficient and scalable way.

Katti joined Edmunds in January of 2001 as the web production manager and throughout her tenure at the company has led project management, strategic planning, product and sales operations functions. Before joining Edmunds, she worked for Science Applications International Corporation as a scientist developing websites and systems for government clients including the U.S. Department of Defense and the U.S. Department of Health and Human Services.

Katti holds an MBA and an M.S. in Technology Management from University of Maryland, and a bachelor's degree in Biochemistry from Hood College. She currently serves on the faculty and leadership board for the Customer Experience Certificate Program at Rutgers.

First car:
A cream colored 1982 Toyota Tercel Wagon with a blue plaid interior. My love for wagons runs deep!

Patrice Boron

Patrice Boron, Vice President, Tier 1 Sales and Operations

Patrice Boron serves as Vice President, Tier 1 Sales and Operations, where she supervises the day-to-day operations of the revenue generation team, by developing sales strategies and plans to fulfill revenue goals of the organization. Another aspect of her position is managing the operational functions which includes overseeing the launch of all advertising campaigns, campaign tracking, monthly invoicing, and supporting maximizing yield management of all advertising units. Patrice joined the company in 1999, serving in a few different positions in the Human Resources Department. She then relocated to the Edmunds office in Detroit where she developed a new sales role of Associate Account Director to support the newly growing online advertising business in 2003.

Prior to joining Edmunds, she was a Human Resources Director for a start-up healthcare superstore, MedMax.

Patrice holds a BS in Business Administration from Central Michigan University

First car:
Pontiac Grand AM

Scott Fanelli

Scott Fanelli, Vice President, Dealer Sales

Scott Fanelli is vice president of dealer sales at Edmunds, where he is responsible for developing the company's strategic sales plan to promote sales growth by increasing both product penetration and dealer count.

Scott joined the company in 2010, serving as regional director of the southeast and then divisional director of the south. In 2013, he received the President's Club award for Highest Retention Rate, and as regional director he oversaw the largest dealer region at Edmunds. Prior to Edmunds, Scott served as area manager for CarsDirect and regional director for Openlane.

Scott holds a BS in finance from Florida State University.

First car:
1980 Chevy Camaro

Xiao Sun

Xiao Sun, Vice President, Corporate Strategy

Xiao Sun is Vice President, Corporate Strategy, where he is responsible for strategic planning, operational improvement, and financial analysis. Xiao joined Edmunds in 2017, with a focus on supporting initiatives across the OEM and dealer businesses. Before joining Edmunds, Xiao was previously Director of Sales and Marketing at SimplyInsured and a consultant with McKinsey and Co.

Xiao attended The Ohio State University and is a proud Buckeye.

First car:
1999 Toyota Camry