Dealer Insight Newsletter February 2014

Bridging The Gap

Dealer Insight from

Edmunds Dealer Newsletter
February 2014 Reveals Price Promise with Lease Offers at NADA 2014 made a BIG reveal in the Big Easy at the 2014 NADA Conference & Expo. The Price PromiseSM program now features upfront lease offers in addition to a guaranteed purchase price. Also debuting on the NADA show floor - tools to increase conversions on the dealer's website such as the TMV® Trade-In Tool and the Review Accelerator. To top off the show in true New Orleans' spirit, Edmunds "Let the Good Times Roll" through their annual NADA Party at the legendary Pat O'Brien's, in the heart of Bourbon Street. Missed us at the show? Take a peek at all the best highlights here...

AutoEconomy Trends: Leasing Goes Mainstream

Leasing has recently grown in nearly every DMA, in a number of segments beyond luxury, and to older and less affluent consumers. Take a look at the trends.

CBT News Headed to HQ to Cover Hackomotive

Beginning 2/26, CBT News will be bringing you in depth coverage of the 2nd annual Hackomotive event at HQ in Santa Monica, CA. Be sure to tune in!

Audi Dealers Use Digital Tools To Build Relationships With Car Shoppers

Audi of America says it intends to "revolutionize" the dealership experience by rolling out new digital tools designed to provide information, improve the sales experience and help operations run smoothly.

Dealership Gives $300,000 Refund to Car Buyers After Losing Super Bowl Bet

Missouri dealership, Hutchenson Ford, cheerfully refunded $300,000 to car buyers after losing a Super Bowl bet and vows to repeat the promotion next year.

Hyundai Salesman Learns What Customers Dislike & Does the Opposite

"Although I work for Keyes, my true boss is my customer," says Hyundai salesman, Richard Chan. "I never forget that and it has served me well."

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