Dealer Insight Newsletter August 2013

Bridging The Gap

Dealer Insight from

Edmunds Dealer Newsletter
August 2013

Engage Your Web Traffic with an Appraisal Tool

Engage and build trust with web visitors by allowing your shoppers to obtain a third-party assessment of their car's trade-in value, while shopping for a new or used car on your web site. The new True Market Value® (TMV®) Trade-In Tool will help you convert online visitors into informed walk-in shoppers.

"Since the moment we first made's TMV® Trade-In Tool available on our site, it has quickly become our number one source of all leads with our highest closing ratio." Learn More

Q2 Used Car Market Report

Used car sales are down overall, but franchise dealerships are bucking the trend, with their used car sales up 6% through the first half of 2013. More highlights revealed in the full market report.

Leasing Is Shifting the New Car Market

A surge in car leases is helping to boost the popularity of new cars. In fact, 25% of new cars sold this year were leased, pushing the industry to smash last year's record lease penetration rate of 22%.

What Drives Great Success?

It's the 'itch' that drives you to try new things, push different boundaries; not in the simple pursuit of profit, but to find a way of doing business that is dramatically better. Read more. Seeks Injunction for Fraudulent Ratings & Reviews

Car shoppers and dealers can trust that we at do everything we can to prevent fake and otherwise inappropriate reviews from appearing on our site. Learn more.

@EdmundsLive Available to Answer Questions for Dealers on Twitter's Live Advice now extends the same free unbiased automotive expertise and friendly advice that consumers receive to our friends at the dealership.

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What are your customers saying? Dealer Ratings & Reviews. Check out what is being said about you in the market place. Dealer Programs

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