2012 Chevrolet Sonic LTZ: Hottest Color for a Hatchback?
August 22, 2012
Even though white and silver are counted as the most popular car colors, that's not the case where the 2012 Chevrolet Sonic is concerned. Turns out that after black, the Inferno Orange is the second-most request color for the hatchback.
Car buyers and automakers tend to choose car colors based on longevity, which can be on-trend for many years. But Sonic's design team took "cues from the fashion, architecture and furniture industries...to identify hues with longevity that best fit the Sonic attitude." (GM press release) Apparently orange is the color of driving fun. "The design team wanted to visually express its fun-to-drive personality."
Don't tell that to BASF chemical company, though, who came out with a report about upcoming trendy car colors. They're looking to earthy tones like green and brown.
Our Sonic, however, is in Victory Red. Trends schmends.
Caroline Pardilla, Deputy Managing Editor