Honda and Acura Take Top Prizes in's Best Retained Value<sup>&reg;</sup> Awards

Honda and Acura Take Top Prizes in's Best Retained Value® Awards

SANTA MONICA, Calif. — April 18, 2012 — Honda and Acura took home the top prizes in's second annual Best Retained Value® Awards, which recognize the brands and new car models that have the highest projected residual value after five years, expressed as a percentage of their True Market Value® (TMV®) when sold new.

Honda won the 2012 brand award for non-luxury makes for the second consecutive year, while Acura took home the luxury brand award for the first time. found that Honda's average projected retained value after five years is 47.9%, while Acura's average projected retained value is 44.6%. In each case, the percentage is based on the average five-year retained value of the carmaker's 2012 models that launched prior to the end of 2011.

"Honda has long had a reputation for dependable used vehicles, and that is reflected in today's booming used car market, " said Joe Spina, Director of Remarketing at "And with Acura beating out all other luxury brands, Honda's family of vehicles continues to expand the company's status as one of the best values available to car buyers today. " named a total of 23 winners in its model-level categories, ranging from "Sedans Under $20,000 " to "Large Heavy Duty Trucks. " Ford led all carmakers with five model-level awards, followed by Honda with four. (A full list of the model-level winners can be found in Appendix I at the end of this release).

All model year 2012 vehicles that were launched by the end of 2011 and that had unit sales in February 2012 that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year's model-level Best Retained Value® Awards. Edmunds determined each model's competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model's body type. All makes that had over 100,000 unit sales in 2011 were eligible for this year's brand-level Best Retained Value® Awards.

The Best Retained Value® Awards are given annually. They join's other prestigious awards, including the annual True Cost to Own® (TCO®) Awards and the Technology Breakthrough Award.

For more information, please visit's Best Retained Value® Awards page at


2012 Best Retained Value® Awards Model-Level Winners

Category Year Make Model ^Retained Value
Compact Truck 2012 Toyota Tacoma 57.3%
Convertible $35K-$45K 2012 Lexus IS 250 C 46.8%
Convertible Over $45K 2012 Ford Shelby GT500 46.5%
Convertible Under $35,000 2012 MINI Cooper 48.9%
Coupe $25K-$35K 2012 Ford Mustang 46.8%
Coupe $35K-$45K 2012 BMW 3 Series 44.0%
Coupe Over $45,000 2012 Ford Shelby GT500 47.5%
Coupe Under $25,000 2012 MINI Cooper 50.0%
Hybrid 2012 Honda Civic 46.1%
Large Heavy Duty Truck 2012 Ford F-350 Super Duty 48.6%
Large Light Duty Truck 2012 Ford F-150 48.4%
Sedan $20K-$30K 2012 Subaru Impreza 45.3%
Sedan $30K-$40K 2012 Lexus IS 250 46.3%
Sedan Over $40K 2012 Cadillac CTS 42.0%
Sedan Under $20,000 2012 Honda Civic 50.0%
SUV $25K-$35K 2012 Honda CR-V 54.6%
SUV $35K-$45K 2012 GMC Acadia 46.0%
SUV Over $45,000 2012 Acura MDX 44.2%
SUV Under $25,000 2012 Subaru Forester 44.6%
Vans 2012 Honda Odyssey 43.5%
Wagon $25K-$35K 2012 MINI Cooper Countryman 48.5%
Wagon Over $35,000 2012 BMW 3 Series 42.7%
Wagon Under $25,000 2012 Scion xB 47.3%
Compact Truck 2012 Toyota Tacoma 57.3%
Convertible $35K-$45K 2012 Lexus IS 250 C 46.8%

^ - Retained Value is the projected residual value after five years, expressed as a percentage of the True Market Value® (TMV®) when sold new

About Edmunds (, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its acclaimed mobile site, Android App and five-star Edmunds iPhone and iPad apps make car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast web site,, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web's most comprehensive gallery of automotive photos and videos. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow on Twitter@edmunds and fan on Facebook.

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