Ford Taurus First Car to Win Edmunds.com Technology Breakthrough Award

Ford Taurus First Car to Win Edmunds.com Technology Breakthrough Award


FOR IMMEDIATE RELEASE

Ford Taurus First Car to Win Edmunds.com Technology Breakthrough Award

SANTA MONICA, Calif. — January 7, 2010 — Edmunds.com, the premier online resource for automotive information, today announced the 2010 Ford Taurus is the winner of the first annual Edmunds.com Technology Breakthrough Award.

The Edmunds.com Car Technology Breakthrough Award is presented to vehicles that set the standard for intuitive, practical and affordable technology that enhances safety and convenience for drivers and passengers. Any new vehicle available for sale within the U.S. within the last year is eligible.

"The 2010 Ford Taurus offers a long list of high-tech features at a great price," said Doug Newcomb, Senior Technology Editor for Edmunds.com. "In addition to the groundbreaking Sync system with voice-activated Bluetooth and iPod connectivity and free features such as navigation and 911 Assist, the 2010 Ford Taurus is available with adaptive cruise control, Sirius Travel Link, heated and cooled massaging seats, keyless entry and SecuriCode entry pad, blind-spot and pre-collision warning systems, a cross-traffic warning system, rear parking sensors and a rearview camera."

Find out more about the Edmunds.com Technology Breakthrough Award at http://blogs.edmunds.com/strategies/2010/01/edmundscom-names-2010-ford-taurus-technology-breakthrough-award-winner.html.

In addition, Edmunds.com got an exclusive preview of the new MyFord Touch including video of the new product that helps drivers and passengers interact with their vehicles.

"Consumers are already seeking vehicles that have the same capabilities as smartphones and MyFord Touch is the first of many innovative devices that are expected to launch," said Doug Newcomb, Technology Editor at Edmunds.com. "The MyFord Touch will have a similar impact at Ford to help differentiate their vehicles from its competition and help sell more vehicles like Sync has done."

About Edmunds (http://www.edmunds.com/about/)
Edmunds publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders.
Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

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