SANTA MONICA, Calif. — January 16, 2015 — Three Houston area car dealers — Momentum VW Clear Lake, Momentum VW Jersey Village and Momentum VW Upper Kirby — will offer an unparalleled shopping experience when they invite the car buying experts from Edmunds.com to "take over" its showrooms this weekend, January 16-17, 2015.
During this exclusive shopping event, every new car in stock will be available at upfront prices guaranteed through the Edmunds.com Price Promise® service. Prices will be set at or below Edmunds.com's True Market Value® pricing, which means shoppers will save hundreds or even thousands below MSRP on the vast majority of new cars in stock. Edmunds.com experts also will be on hand to objectively answer car shoppers' questions and advise them throughout the sales process.
"This is a great opportunity to show our customers just how easy and transparent car shopping can be," says Karen McKemie, Divisional Vice President at Sonic Automotive, which operates all three participating dealerships. "Our dealerships are committed to giving shoppers the best car buying experience they've ever had, and this weekend's event is just one more way that we're demonstrating that commitment."
Edmunds.com has hosted previous "takeover" events in New York, California, Texas and Missouri, and has found that shoppers were able to cut down on ? or sometimes even eliminate ? negotiation time, and secure a good price that gave them confidence about their purchase. Dealerships, meanwhile, found that they were able to sell more new cars during the takeover weekend thanks to higher volumes of foot traffic and more confident shoppers.
The Edmunds.com Price Promise® program is designed to give shoppers a convenient and reliable way to know exactly what price they'll pay at the dealership. According to a survey conducted by Edmunds.com, the biggest unmet need of car shoppers is getting an actual price for a car. Price Promise tackles this issue head-on by offering instant, locked-in prices on cars listed on Edmunds.com's inventory pages by participating dealers.
"Our 'takeover' events highlight how both car shoppers and dealers can benefit from upfront pricing," says Edmunds.com President Seth Berkowitz. "We're thrilled to partner with these three Momentum Volkswagen dealerships because they share our vision for a better car shopping experience."
Edmunds.com will take over the three participating dealerships this weekend from 9am to 9pm on Friday and Saturday. Momentum VW Clear Lake is located at 15100 Gulf Freeway in Houston, Tex. Momentum VW Jersey Village is located at 19550 Northwest Freeway in Houston, Tex. And Momentum VW Upper Kirby is located at 2405 Richmond Ave. in Houston, Tex.
About Edmunds.com, Inc.
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and firstname.lastname@example.org, via text at ED411 and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.