Edmunds.com Suggests Ways for Car-Shoppers to Get Holiday Deals Before Thanksgiving

Edmunds.com Suggests Ways for Car-Shoppers to Get Holiday Deals Before Thanksgiving


Edmunds.com Suggests Ways for Car-Shoppers to Get Holiday Deals Before Thanksgiving

SANTA MONICA, Calif. — November 19, 2010 — The holidays will be here in the blink of an eye, but shoppers don't have to wait to pick up the best deals on new cars, according to Edmunds.com, the premier online resource for automotive information.

"Consumers have come to expect sales on holiday weekends, but it is useful to apply some counter-intuitive intelligence to car-shopping if you really want to save money," stated Edmunds.com Senior Analyst Jessica Caldwell. "For example, during the automaker bankruptcies, many people went to the showrooms expecting to be met by grateful dealers offering bargain basement prices — and the surge in demand actually raised the cars' prices. The same could happen during traditional holiday sales and year-end close-out periods."

Edmunds.com has compiled the following list of tips for shoppers determined to get the very best car deals:

  1. Check regional and national incentives to maximize your savings. Many holiday deals are already in place. Read the Edmunds Daily blog at http://blogs.edmunds.com/strategies/ to keep up on the latest incentives as they are announced.
  2. Subscribe to the Edmunds.com newsletter for easy access to car-shopping guidance that is most relevant to the season.
  3. Check whether the price of your preferred vehicle is expected to go up or down in the coming month using Edmunds.com's True Market Value® Predicted Price Trend tool at http://www.edmunds.com/car-buying/edmundscoms-tmv-the-magic-number.html.
  4. Be savvy about the language in car ads to avoid wasting your time. Learn how to read a car ad at http://www.edmunds.com/car-buying/how-to-read-a-car-ad.html.
  5. Ensure that you only pay the fees that are fair and unavoidable — and don't pay the bogus fees that some dealers slip into sales contracts. See a complete listing of dealership fees at http://www.edmunds.com/car-buying/what-fees-should-you-pay.html.

"Doing the research is the key to saving money," commented Edmunds.com Senior Consumer Advice Editor Philip Reed. "But even if you can't find hours to do all the available research during this busy time of year, take a moment to check and print the True Market Value® of the new car and your trade-in. Having that information in hand will help get you a good deal."

About Edmunds (http://www.edmunds.com/help/about/index.html)

Edmunds publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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