Car Dealers Anticipate More Memorial Day Momentum, Reports

Car Dealers Anticipate More Memorial Day Momentum, Reports

Car Dealers Anticipate More Memorial Day Momentum, Reports

SANTA MONICA, Calif. — May 23, 2012 — Memorial Day weekend has been particularly strong for automotive sales in the last two years, and that's a trend that dealers hope will continue this weekend, says, the premier online resource for automotive information. According to, Memorial Day weekend accounted for 14.7 percent and 13.1 percent of May sales in 2010 and 2011, respectively. Both numbers well exceed the Memorial Day weekend average of 10.8 percent of May sales over the preceding five years (2005-2009).

"Until recently, the hype surrounding Memorial Day sales was met with little more than average sales volume," says Senior Analyst Jessica Caldwell. "But Memorial Day's performance over the last two years — combined with strong momentum in the new car market this year — has the auto industry feeling especially optimistic going into this holiday weekend."

When car buyers step on dealer lots this weekend, they'll be on the hunt for the best deals possible.'s Deals of the Month page ( identifies for consumers the best financing, cash and lease deals in May, as selected by's pricing analysts. Regional incentives and rebates are also listed at also advises consumers to focus on specific manufacturers who have stepped up discounts over the last few weeks. According to's preliminary True Cost of Incentives® (TCISM) data this month, three of the top six major manufacturers — Ford, Toyota and Honda — have boosted incentives since April.

For consumer tips and advice on getting the most out of your next new car transaction, please visit's car buying page at

About Edmunds (, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its acclaimed mobile site, Android App and five-star Edmunds iPhone and iPad apps make car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast web site,, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web's most comprehensive gallery of automotive photos and videos. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow on Twitter@edmunds and fan on Facebook.

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