Automotive Incentives Show Little Movement in June, Reports

Automotive Incentives Show Little Movement in June, Reports

Automotive Incentives Show Little Movement in June, Reports

SANTA MONICA, Calif. — July 3, 2012 — Automaker incentives remained stable in June, reports, the premier online resource for automotive information. According to's True Cost of Incentives® (TCISM), the auto industry spent $2,187 per vehicle this month, down 1.6 percent from May, and down 0.8 percent from June 2011.

"If you waited to buy a new car this month, it would have been very difficult to find better deals than you could have found in May," says Senior Analyst Jessica Caldwell. "But as more 2013 model year vehicles hit dealer lots this summer, car buyers can start to expect better deals on the 2012 models that needed to be cleared out."

Average True Cost of Incentives® (TCISM) by Car Manufacturer
Manufacturer Jun-12 May-12 Jun-11 June 2012 vs May 2012 June 2012 vs June 2011
Chrysler $2,579 $2,614 $2,601 -1.3% -0.8%
Ford $2,626 $2,625 $2,707 0.0% -3.0%
GM $3,282 $3,441 $2,951 -4.6% 11.2%
Honda $1,395 $1,425 $1,154 -2.1% 20.9%
Nissan $2,383 $2,462 $2,033 -3.2% 17.2%
Toyota $1,552 $1,589 $1,731 -2.3% -10.3%
Industry $2,187 $2,222 $2,204 -1.6% -0.8%

As always, shoppers can find the vehicles with the most compelling deals on's True Market Value® Deals of the Month page. also helps consumers get a sense of whether right now is a good time to buy specific new car models with its TMV® Predicted Price Trends.'s monthly True Cost of Incentives® (TCISM) report takes into account all automakers' various U.S. incentives programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers. To ensure the greatest possible accuracy, bases its calculations on sales volume, including the mix of vehicle makes and models for each month, as well as on the proportion of vehicles for which each type of incentive was used.

About Edmunds (, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its acclaimed mobile site, Android App and five-star Edmunds iPhone and iPad apps make car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast web site,, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web's most comprehensive gallery of automotive photos and videos. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow on Twitter@edmunds and fan on Facebook.

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