2014 Chevrolet Cruze Clean Turbo Diesel Starts at $25,695 | Edmunds.com
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2014 Chevrolet Cruze Clean Turbo Diesel Starts at $25,695

2013 Chicago Auto Show


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2013 Chicago Auto Show

Just the Facts:
  • The 2014 Chevrolet Cruze Clean Turbo Diesel will start at $25,695 when it goes on sale in the U.S. in May.
  • The new turbodiesel is $1,910 more expensive than its closest competitor, the 2013 Volkswagen Jetta TDI.
  • The Cruze Clean Turbo Diesel will come with a two-year maintenance plan that includes such things as oil changes and tire rotations.

CHICAGO — The 2014 Chevrolet Cruze Clean Turbo Diesel will start at $25,695, including an $810 destination charge, when it goes on sale in the U.S. in May. The Cruze diesel model debuts at the 2013 Chicago Auto Show.

The Cruze Clean Turbo Diesel is $1,910 more expensive than its closest competitor, the 2013 Volkswagen Jetta TDI. The base 2013 Jetta TDI starts at $23,785, including a $795 destination charge.

The Cruze diesel model is $7,755 more expensive than the base 2013 Chevrolet Cruze LS with a manual transmission. It is $5,205 more expensive than the base 2013 Chevrolet Cruze Eco with a six-speed manual transmission. The 2013 Cruze LS starts at $17,940, including an $810 destination charge. The 2013 Cruze Eco starts at $20,490, including shipping.

GM has not yet priced the standard 2014 Chevrolet Cruze.

The Cruze Clean Turbo Diesel will come with a two-year maintenance plan that includes such things as oil changes and tire rotations.

The EPA has not announced fuel economy numbers on the 2014 Cruze Clean Turbo Diesel, but General Motors said the car is expected to deliver 42 mpg on the highway. In comparison, the less expensive Cruze Eco with a manual transmission returns 28 mpg in city driving and 42 mpg on the highway.

The Cruze Clean Turbo Diesel, the first diesel model for Chevrolet in the U.S. since the 1986 Chevrolet Chevette diesel, debuts at a time when diesel fuel prices are outpacing gasoline pricing. The AAA Daily Fuel Gauge Report this week pegged the average price for a gallon of diesel fuel at $3.98 versus $3.53 for gasoline.

In a media conference call earlier this week, GM officials were asked how they would sell a diesel Chevrolet under those circumstances.

"We have seen that diesel has been above gas," said Cristi Landy, director of Chevrolet small car and electrified vehicle marketing. "It's just something that we're going to have to work with. Customers will get past it. It's a difficult thing to predict these prices."

GM is pitching the Cruze diesel as "another fuel-efficient alternative to the portfolio."

Landy described the car as "more efficient than a hybrid and it doesn't compromise on performance."

The Cruze diesel is fitted with a 2.0-liter turbodiesel engine that produces an estimated 148 horsepower and an estimated 258 pound-feet of torque. The engine is linked to a six-speed automatic transmission, with no plans on tap for a manual-transmission version, the automaker said. GM said the car sprints from zero to 60 mph in 8.6 seconds. It has an "overboost" feature in which the maximum turbo boost pressure increases for about 10 seconds for "an added burst of acceleration."

GM has not released an estimate on the range of the Cruze diesel. Diesel vehicles typically have a better range than their gasoline-engine counterparts, meaning that buyers will spend less time filling up at the pump.

GM said it will gradually roll out the Cruze diesel throughout the U.S., starting in about 13 markets, including California, Oregon, Baltimore, Washington, D.C. and Boston.

"A lot of them line up with where we sell (Chevrolet) Silverado diesels," Landy said. "There is some correlation between those who would drive a diesel truck and have a diesel car in the garage. We've picked a few markets that are key. But that will be the first month or two and then we'll roll out (nationwide)."

She said the typical Cruze diesel buyer is expected to be "a person who is predisposed to diesel or aware of the benefits of diesel."

"They tend to be more male, higher educated, a little older," Landy said.

The Cruze diesel will be offered in one model only. Details include 17-inch alloy wheels, a rear spoiler, Aero Performance package and leather-appointed seating.

Edmunds says: GM brags that the 2014 Chevrolet Cruze Clean Turbo Diesel is the only domestic diesel passenger car in the U.S. It is also a great experiment for the Detroit automaker as it continues to study the diesel market in general, especially in terms of luxury vehicles.

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Comments

  • darthbimmer darthbimmer Posts:

    I'm always pleased to see diesel options offered in the US. Diesel has superior fuel economy, power relative to fuel economy, and reliability. But in this case I'm concerned the price premium is too big for the benefits.

  • lsiii lsiii Posts:

    I'm curious as to what gasoline trim level it is equivalent to. It says only one model with leather Automatic transmission and 17" wheels, which sounds like a 2LT Automatic that has a base price of 23,135 including destination charge. That's a 2,560 premium. The Jetta TDI has approx. a 2,725 premium over it's gas version. So the pricing is right, but the problem is offering it in only one model with leather. They should offer a basic model with cloth that will offer a broader appeal and price point.

  • emajor emajor Posts:

    Chevy is really targeting a niche market with this vehicle. $26K for an engine that uses more expensive fuel and yet returns no better mileage than the less expensive Eco gas version. Part of the draw with VW diesels was their superior fuel economy to the gas versions, even if the sticker price was much higher. This Cruze doesn't have that advantage.

  • duck87 duck87 Posts:

    It's pretty clear the GM's diesel tech isn't up to VW's level, especially since they need to add a urea injection system (That's easily +$500 on vehicle cost). And unfortunately, the car as it is, without a manual trans and offered in only one model probably won't fare very well against the Germans. Oh well, the gas Cruze Eco is pretty good.

  • pei_asdf pei_asdf Posts:

    Don't really sound like it is an improvement over the standard gas model. Considerably more expensive but no MPG difference.

  • lsiii lsiii Posts:

    The Jetta Diesel automatic EPA is 30/42, but diesel vehicles in general are known to get significantly better real world mileage than what the EPA puts out. People have routinely seen 50+ mpg with VW diesels. So I don't doubt the Cruze will do better than the EPA. I am a fan of diesels and would take a diesel over a gas or hybrid version of the same vehicle.

  • aviboy97 aviboy97 Posts:

    42mpg. That's it?

  • bonzjr bonzjr Posts:

    So if you want a 42-mpg Cruze you can (A) pay several thousand dollars for an upgraded engine or (B) you could learn to drive stick and snag an 'Eco.' Sorry, but I'm not seeing the point here. Maybe the mileage of all Cruze models would be more impressive if the thing didn't weight 300-lbs more than all of its competitors (save for the equally bloated Dart) when similarly equipped.

  • bonzjr bonzjr Posts:

    Clarification of the above post: I don't see the point of the diesel model specifically at this price. (After witnessing the worst website redesign in internet history, I pretty much never expect Edmunds to figure out how to add the 'edit' feature most forums had in the mid-1990s.)

  • tbone85 tbone85 Posts:

    Talking about a price difference with the Jetta might make more sense if it covered the differences in standard equipment. Malibu might be a better value, or worse. The price difference alone is no where near enough information to make that determination. Also, there's nothing on the city rating, so I'm not sure how to draw conclusions against the Eco model.

  • dwmtl1000s dwmtl1000s Posts:

    I fail to see the market for this $$$ car!

  • major_zero_ major_zero_ Posts:

    Now stick a little diesel in a full size truck. I don't care if it takes 10 seconds to get to 60. I'd walk out the door right now and go buy a new truck If I could get over 35 mpg on the highway in a full size truck. I don't care who makes it, but I'll be the first guy to buy the first little diesel, full size, high mileage truck. Please tell me if I'm out of line here, because I've been holding out on purchasing a new truck for the criteria above. Maybe a little diesel wouldn't even get good mileage in a full size truck. Anyone have any thoughts on it?

  • camarozone camarozone Posts:

    VW has a track record with small car diesel ! GM, so many times you see them doing what they are doing here they don't make the commitment. Instead of building and testing and developing their own engine they lash up this Fiat engine/drivetrain and all that means if this gets poor acceptance they will can it and in a few years you won't find parts. The price difference alone tells you stay away ! My brother has 2 VW TDI'S and his 04 jetta wagon at 180,000 has been terrific and still gets 51mpg. Parts and service have been top notch. Stick with a gas Cruze, it's getting good marks and is price competitive in the market !

  • daskiing1 daskiing1 Posts:

    I'm sorry, $26k for a diesel cruze? Diesel cars will only become more mainstream when they cost less than this

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