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$41,258Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticTeam Toyota of Glen Mills (11 mi away)- Back-up camera
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Located in Glen Mills, PA / 11 miles away from Wilmington, DE
2023 Toyota Prius Prime XSE Premium Cutting Edge XSE Premium 2.0L 4-Cylinder DOHC 16V VVT 50/47 City/Highway MPG Continuously Variable (ECVT)
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VIN: JTDACACUXP3008664
Stock: 36322
Listed since: 09-29-2023 
$40,989Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticTeam Toyota of Glen Mills (11 mi away)- Back-up camera
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Located in Glen Mills, PA / 11 miles away from Wilmington, DE
2023 Toyota Prius Prime XSE Premium Red XSE Premium 2.0L 4-Cylinder DOHC 16V VVT 50/47 City/Highway MPG Continuously Variable (ECVT)
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VIN: JTDACACU6P3008063
Stock: 36318
Listed since: 09-27-2023- Arriving Soon
$39,809MSRPWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota of Runnemede (30 mi away)- Back-up camera
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Located in Runnemede, NJ / 30 miles away from Wilmington, DE
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VIN: JTDACACU2P3009937
Stock: JTDACACU2P3009937 - $39,304Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHolman Toyota (38 mi away)Home delivery*
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Located in Mount Laurel, NJ / 38 miles away from Wilmington, DE
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VIN: JTDACACU4P3006148
Stock: P127BY12
Listed since: 07-21-2023 - Arriving Soon
$43,348Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticOurisman Toyota 40 (43 mi away)- Back-up camera
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Located in Edgewood, MD / 43 miles away from Wilmington, DE
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VIN: JTDACACU6P3010119
Stock: 010119 - $37,718Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticOurisman Toyota 40 (43 mi away)
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Located in Edgewood, MD / 43 miles away from Wilmington, DE
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VIN: JTDACACUXP3009491
Stock: 009491 
$42,868Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJerry's Toyota (53 mi away)- Back-up camera
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Located in Baltimore, MD / 53 miles away from Wilmington, DE
*PLEASE READ BEFORE CALLING* Prices include all applicable manufacturer rebates. Excludes taxes, tags, dealer installed options, and $500 dealer proce...
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VIN: JTDACACU5P3008460
Stock: 232139
Listed since: 08-03-2023- $43,743Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJerry's Toyota (53 mi away)
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Located in Baltimore, MD / 53 miles away from Wilmington, DE
*PLEASE READ BEFORE CALLING* Prices include all applicable manufacturer rebates. Excludes taxes, tags, dealer installed options, and $500 dealer proce...
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VIN: JTDACACU9P3009322
Stock: 232231
Listed since: 08-14-2023 - Arriving Soon$43,318Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJerry's Toyota (53 mi away)
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Located in Baltimore, MD / 53 miles away from Wilmington, DE
*PLEASE READ BEFORE CALLING* Prices include all applicable manufacturer rebates. Excludes taxes, tags, dealer installed options, and $500 dealer proce...
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VIN: JTDACACU4P3007848
Stock: 232138
Listed since: 08-03-2023 - $38,388Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJerry's Toyota (53 mi away)
- Back-up camera
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- Keyless Entry/Start
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Located in Baltimore, MD / 53 miles away from Wilmington, DE
*PLEASE READ BEFORE CALLING* Prices include all applicable manufacturer rebates. Excludes taxes, tags, dealer installed options, and $500 dealer proce...
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VIN: JTDACACU9P3008834
Stock: 232195
Listed since: 08-07-2023 - $43,368Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJerry's Toyota (53 mi away)
- Back-up camera
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Located in Baltimore, MD / 53 miles away from Wilmington, DE
*PLEASE READ BEFORE CALLING* Prices include all applicable manufacturer rebates. Excludes taxes, tags, dealer installed options, and $500 dealer proce...
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VIN: JTDACACU6P3009889
Stock: 232354
Listed since: 09-11-2023 - $43,043Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJerry's Toyota (53 mi away)
- Back-up camera
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Located in Baltimore, MD / 53 miles away from Wilmington, DE
*PLEASE READ BEFORE CALLING* Prices include all applicable manufacturer rebates. Excludes taxes, tags, dealer installed options, and $500 dealer proce...
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VIN: JTDACACU3P3009610
Stock: 232353
Listed since: 09-11-2023 - Arriving Soon
$34,468Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticHeritage Toyota Owings Mills (65 mi away)- Back-up camera
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Located in Owings Mills, MD / 65 miles away from Wilmington, DE
2023 Toyota Prius Prime SE 53/51 City/Highway MPG *Your additional costs are sales tax, tag and title fees for the state in which the vehicle will be ...
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VIN: JTDACACU5P3010113
Stock: 010113
Listed since: 09-08-2023 
$42,623Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHeritage Toyota Owings Mills (65 mi away)- Back-up camera
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Located in Owings Mills, MD / 65 miles away from Wilmington, DE
2023 Toyota Prius Prime XSE Premium 50/47 City/Highway MPG *Your additional costs are sales tax, tag and title fees for the state in which the vehicle...
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VIN: JTDACACU7P3009190
Stock: 7T009190
Listed since: 09-20-2023- Arriving Soon$42,623Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHeritage Toyota Catonsville (68 mi away)
- Back-up camera
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Located in Catonsville, MD / 68 miles away from Wilmington, DE
2023 Toyota Prius Prime XSE Premium XSE Premium Cutting Edge 2.0L 4-Cylinder DOHC 16V VVT 50/47 City/Highway MPG Continuously Variable (ECVT) 50/47 Ci...
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VIN: JTDACACU8P3007738
Stock: 3T007738
Listed since: 09-25-2023 - Arriving Soon$37,868Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHeritage Toyota Catonsville (68 mi away)
- Back-up camera
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Located in Catonsville, MD / 68 miles away from Wilmington, DE
2023 Toyota Prius Prime XSE XSE Wind Chill Pearl 2.0L 4-Cylinder DOHC 16V VVT 50/47 City/Highway MPG Continuously Variable (ECVT) 50/47 City/Highway M...
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VIN: JTDACACU3P3009316
Stock: 009316
Listed since: 08-11-2023 - Arriving Soon$39,153Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHeritage Toyota Catonsville (68 mi away)
- Back-up camera
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Located in Catonsville, MD / 68 miles away from Wilmington, DE
2023 Toyota Prius Prime XSE XSE Wind Chill Pearl 2.0L 4-Cylinder DOHC 16V VVT 50/47 City/Highway MPG Continuously Variable (ECVT) 50/47 City/Highway M...
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VIN: JTDACACU6P3009665
Stock: 009665
Listed since: 09-07-2023 
$47,648Dealer PriceGuardian Gray Color: Guardian Gray Guardian Gray4cyl AutomaticKoons Annapolis Toyota (70 mi away)- Back-up camera
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Located in Annapolis, MD / 70 miles away from Wilmington, DE
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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VIN: JTDACACU0P3010665
Stock: 00231654
Listed since: 09-11-2023
$44,453Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Annapolis Toyota (70 mi away)- Back-up camera
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Located in Annapolis, MD / 70 miles away from Wilmington, DE
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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VIN: JTDACACU0P3007930
Stock: 00231547
Listed since: 08-06-2023
$42,443Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (70 mi away)- Back-up camera
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Located in Annapolis, MD / 70 miles away from Wilmington, DE
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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VIN: JTDACACU3P3010112
Stock: 00231651
Listed since: 09-11-2023
$47,648Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (70 mi away)- Back-up camera
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Located in Annapolis, MD / 70 miles away from Wilmington, DE
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
Features and Specs:
Listing Information:
VIN: JTDACACU0P3010438
Stock: 00231652
Listed since: 09-11-2023
Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Fun and Enjoyable Drive - Premium Quality
Richard C., 07/25/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade.
We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons.
Pros:
Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle.
One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on.
Cons:
The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats.
The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius.
Verdict (Personal Opinion):
This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $40,989 |
| 2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $37,443 |
| 2023 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $34,468 |
More about the Toyota Prius Prime
Edmunds has 115 New Toyota Prius Primes for sale near you, including a 2023 Prius Prime SE Hatchback and a 2023 Prius Prime XSE Premium Hatchback ranging in price from $34,468 to $43,743.
How much is a new 2023 Toyota Prius Prime in Wilmington, DE?
- A new 2023 Toyota Prius Prime starts at $34,468 (including destination charge) in Wilmington, DE. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Toyota Prius Prime Hatchback cost in Wilmington, DE?
- A new 2023 Toyota Prius Prime Hatchback starts at $34,468 in Wilmington, DE. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
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** This image is a stock photo and may not reflect the model year or color of, and/or equipment offered on, the advertised vehicle.