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$39,074Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticSloane Toyota of Philadelphia (45 mi away)- Back-up camera
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Located in Philadelphia, PA / 45 miles away from Allentown, PA
Guardian Gray 2023 Toyota Prius Prime XSE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT Recent Arrival! 50/47 City/Highway MPG
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VIN: JTDACACU8P3006153
Stock: 431521
Listed since: 09-16-2023 
$37,419Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticTeam Toyota of Glen Mills (50 mi away)- Back-up camera
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Located in Glen Mills, PA / 50 miles away from Allentown, PA
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VIN: JTDACACU8P3008811
Stock: GMP3008811
Listed since: 09-12-2023
$39,498Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHolman Toyota (57 mi away)Home delivery*- Back-up camera
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Located in Mount Laurel, NJ / 57 miles away from Allentown, PA
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VIN: JTDACACU0P3007829
Stock: P3007829
Listed since: 08-05-2023
$39,304Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHolman Toyota (57 mi away)Home delivery*- Back-up camera
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Located in Mount Laurel, NJ / 57 miles away from Allentown, PA
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VIN: JTDACACU4P3006148
Stock: P127BY12
Listed since: 07-21-2023- Arriving Soon$34,079MSRPCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticToyota of Runnemede (58 mi away)
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Located in Runnemede, NJ / 58 miles away from Allentown, PA
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VIN: JTDACACU1P3010366
Stock: JTDACACU1P3010366 - Reservoir Blue Color: Reservoir Blue Reservoir BlueBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoland Toyota (64 mi away)
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Located in Springfield, NJ / 64 miles away from Allentown, PA
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VIN: JTDACACU7P3008069
Stock: P3008069
Listed since: 09-19-2023 
$39,373Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticRoute 22 Toyota (69 mi away)- Back-up camera
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Located in Hillside, NJ / 69 miles away from Allentown, PA
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VIN: JTDACACU2P3006908
Stock: 232070
Listed since: 07-21-2023- Arriving Soon
$37,143Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticRoute 22 Toyota (69 mi away)- Back-up camera
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Located in Hillside, NJ / 69 miles away from Allentown, PA
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VIN: JTDACACU4P3008899
Stock: 232181
Listed since: 08-02-2023 - $39,154Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota Universe (72 mi away)
- Back-up camera
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Located in Little Falls, NJ / 72 miles away from Allentown, PA
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VIN: JTDACACU2P3007010
Stock: P3007010
Listed since: 07-21-2023 
$39,154Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota Universe (72 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Little Falls, NJ / 72 miles away from Allentown, PA
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VIN: JTDACACU6P3010430
Stock: P3010430
Listed since: 09-06-2023- Arriving Soon
$40,369Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota of Manhattan (81 mi away)Five Star Dealer- Back-up camera
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Located in New York, NY / 81 miles away from Allentown, PA
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VIN: JTDACACU2P3008870
Stock: 008870 - Arriving Soon
$41,728Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota of Manhattan (81 mi away)Five Star Dealer- Back-up camera
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Located in New York, NY / 81 miles away from Allentown, PA
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VIN: JTDACACU7P3007794
Stock: 007794 
$37,408Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticGalaxy Toyota (81 mi away)- Back-up camera
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Located in Eatontown, NJ / 81 miles away from Allentown, PA
Cutting Edge 2023 Toyota Prius Prime XSE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT Recent Arrival! 50/47 City/Highway MPG
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Listing Information:
VIN: JTDACACU8P3008615
Stock: P3008615
Listed since: 09-15-2023- $39,153MSRPMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticPlaza Toyota (83 mi away)
- Back-up camera
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Located in Brooklyn, NY / 83 miles away from Allentown, PA
2023 Toyota Prius Prime XSE Black 50/47 City/Highway MPG
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Listing Information:
VIN: JTDACACU9P3006761
Stock: 7235183
Listed since: 09-18-2023 - $39,234MSRPCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticPlaza Toyota (83 mi away)
- Back-up camera
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- Sunroof/Moonroof
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Located in Brooklyn, NY / 83 miles away from Allentown, PA
2023 Toyota Prius Prime XSE Cutting Edge 50/47 City/Highway MPG
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Listing Information:
VIN: JTDACACU9P3004170
Stock: 7234070
Listed since: 07-26-2023 - New Listing$39,592MSRPCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticPlaza Toyota (83 mi away)
- Back-up camera
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- Sunroof/Moonroof
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Located in Brooklyn, NY / 83 miles away from Allentown, PA
2023 Toyota Prius Prime XSE Cutting Edge 50/47 City/Highway MPG
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Listing Information:
VIN: JTDACACU1P3007435
Stock: 7235160
Listed since: 09-15-2023 - $39,303MSRPGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticPlaza Toyota (83 mi away)
- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Brooklyn, NY / 83 miles away from Allentown, PA
2023 Toyota Prius Prime XSE Gray 50/47 City/Highway MPG
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VIN: JTDACACU2P3006939
Stock: 7235094
Listed since: 09-01-2023 - Arriving Soon
$43,348Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticOurisman Toyota 40 (91 mi away)- Back-up camera
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Located in Edgewood, MD / 91 miles away from Allentown, PA
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VIN: JTDACACU6P3010119
Stock: 010119 - $37,718Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticOurisman Toyota 40 (91 mi away)
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Located in Edgewood, MD / 91 miles away from Allentown, PA
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VIN: JTDACACUXP3009491
Stock: 009491 - Arriving Soon
$37,583Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticWestchester Toyota (92 mi away)- Back-up camera
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Located in Yonkers, NY / 92 miles away from Allentown, PA
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VIN: JTDACACU0P3008673
Stock: 008673
Listed since: 08-02-2023 - Arriving Soon
$37,733Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticWestchester Toyota (92 mi away)- Back-up camera
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Located in Yonkers, NY / 92 miles away from Allentown, PA
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Listing Information:
VIN: JTDACACU4P3009101
Stock: 009101
Listed since: 08-02-2023
Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Fun and Enjoyable Drive - Premium Quality
Richard C., 07/25/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade.
We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons.
Pros:
Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle.
One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on.
Cons:
The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats.
The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius.
Verdict (Personal Opinion):
This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $37,143 |
| 2023 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $34,079 |
| 2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $40,713 |
More about the Toyota Prius Prime
Edmunds has 194 New Toyota Prius Primes for sale near you, including a 2023 Prius Prime SE Hatchback and a 2023 Prius Prime XSE Premium Hatchback ranging in price from $34,079 to $43,348.
How much is a new 2023 Toyota Prius Prime in Allentown, PA?
- A new 2023 Toyota Prius Prime starts at $34,079 (including destination charge) in Allentown, PA. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Toyota Prius Prime Hatchback cost in Allentown, PA?
- A new 2023 Toyota Prius Prime Hatchback starts at $34,079 in Allentown, PA. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
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** This image is a stock photo and may not reflect the model year or color of, and/or equipment offered on, the advertised vehicle.