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$37,558Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticVancouver Toyota (1,531 mi away)- Back-up camera
- Bluetooth
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Located in Vancouver, WA
Heated Seats Brake Actuated Limited Slip Differential Onboard Communications System iPod/MP3 Input Satellite Radio Back-Up Camera Aluminum Wheel...
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VIN: JTDACACU9P3004282
Stock: 78435
Listed since: 06-17-2023- $33,978MSRPMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticToyota of Gladstone (1,546 mi away)Five Star Dealer
- Back-up camera
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Located in Gladstone, OR
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VIN: JTDACACU1P3008620
Stock: T34064
Listed since: 08-06-2023 
$33,813Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticKendall Toyota of Eugene (1,606 mi away)- Back-up camera
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Located in Eugene, OR
Aluminum Wheels Back-Up Camera Satellite Radio iPod/MP3 Input Onboard Communications System. CUTTING EDGE exterior and BLACK/RED interior SE trim...
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VIN: JTDACACU5P3009740
Stock: T53146
Listed since: 09-23-2023- $34,279Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticKendall Toyota Of Bend (1,659 mi away)
- Back-up camera
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Located in Bend, OR
SE trim ATTITUDE BLACK MC. exterior and BLACK/RED interior. Alloy Wheels Back-Up Camera Satellite Radio iPod/MP3 Input Onboard Communications Sys...
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VIN: JTDACACUXP3009992
Stock: X44322
Listed since: 09-30-2023 
$39,504Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKendall Toyota Of Bend (1,659 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Bend, OR
Heated Seats Nav System Moonroof Remote Engine Start Back-Up Camera Aluminum Wheels RADIO: TOYOTA AUDIO MULTIMEDIA W/12.3 TOUCHSCREEN FIXED GL...
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VIN: JTDACACU8P3006914
Stock: X44059
Listed since: 08-17-2023- Arriving Soon
$41,159Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKendall Toyota Of Bend (1,659 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Bend, OR
Nav System Moonroof Heated/Cooled Seats Aluminum Wheels Power Liftgate Back-Up Camera. GUARDIAN GRAY exterior and BLACK (RESIN) interior XSE Pre...
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VIN: JTDACACU6P3009536
Stock: X44284
Listed since: 09-24-2023 - $33,814Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticHometown Toyota (1,786 mi away)
- Back-up camera
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Located in Ontario, OR
01m2 2023 Toyota Prius Prime XSE Premium FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT Recent Arrival! 50/47 City/Highway MPG
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VIN: JTDACACU8P3009635
Stock: 21380
Listed since: 09-21-2023 
$47,414Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticRoseville Toyota (1,970 mi away)- Back-up camera
- Bluetooth
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- Keyless Entry/Start
- Upgraded Headlights
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Located in Roseville, CA
Pearl 2023 Toyota Prius Prime XSE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT All prices plus government fees and taxes any financ...
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VIN: JTDACACU8P3010431
Stock: P3010431
Listed since: 09-19-2023- $43,739Dealer PriceReservoir Blue Color: Reservoir Blue Reservoir BlueBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticRoseville Toyota (1,970 mi away)
- Back-up camera
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Located in Roseville, CA
Blue 2023 Toyota Prius Prime SE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT All prices plus government fees and taxes any finance ...
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VIN: JTDACACU8P3010543
Stock: P3010543
Listed since: 09-26-2023 
$47,219Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticRoseville Toyota (1,970 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
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Located in Roseville, CA
Black 2023 Toyota Prius Prime XSE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT All prices plus government fees and taxes any financ...
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VIN: JTDACACU6P3009617
Stock: P3009617
Listed since: 08-23-2023
$47,414Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticRoseville Toyota (1,970 mi away)- Back-up camera
- Bluetooth
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- Keyless Entry/Start
- Upgraded Headlights
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Located in Roseville, CA
Red 2023 Toyota Prius Prime XSE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT All prices plus government fees and taxes any finance ...
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VIN: JTDACACU5P3009835
Stock: P3009835
Listed since: 08-25-2023- New Listing$45,899Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota Marin (1,986 mi away)
- Back-up camera
- Bluetooth
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Located in San Rafael, CA
Gray 2023 Toyota Prius Prime XSE Premium FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVTRecent Arrival! 50/47 City/Highway MPGSIMPLE PRI...
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VIN: JTDACACU7P3008475
Stock: 251463
Listed since: 09-28-2023 
$40,564Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Hayward (2,016 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Hayward, CA
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Alloy Wheel Locks (Tms),Lane Keeping Assist,Rear Bumper Applique (Tms),Keyl...
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VIN: JTDACACU1P3010058
Stock: P3010058
Listed since: 09-27-2023
$37,120MSRPWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota of Ridgecrest (2,255 mi away)- Back-up camera
- Bluetooth
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Located in Ridgecrest, CA
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VIN: JTDACACU4P3009440
Stock: 1401-23
Listed since: 09-14-2023- New Listing
Supersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticFrontier Toyota (2,305 mi away)- Back-up camera
- Bluetooth
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Located in Valencia, CA
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VIN: JTDACACU0P3010309
Stock: P3010309
Listed since: 09-18-2023 
$41,783Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (2,405 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
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Located in Centennial, CO
Dual Moonroof,Navigation System,Special Color,All Weather Floor Liners/Cargo Liner (Tms),Body Side Moldings (Tms),Lane Keeping Assist,Quick Charge Cab...
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VIN: JTDACACU3P3009364
Stock: P3009364
Listed since: 09-22-2023- Arriving Soon
$41,758Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (2,405 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
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Located in Centennial, CO
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,Cooled Front Sea...
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VIN: JTDACACU4P3010541
Stock: P3010541 
$37,763Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (2,405 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
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Located in Centennial, CO
All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,50 State Federal Emissions,Black/Red; Softex Sea...
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VIN: JTDACACU9P3010292
Stock: P3010292
Listed since: 09-29-2023- Arriving Soon
$41,333Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (2,405 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
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Located in Centennial, CO
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,Cooled Front Sea...
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VIN: JTDACACU6P3010492
Stock: P3010492 
$43,524Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticPueblo Toyota (2,484 mi away)- Back-up camera
- Bluetooth
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Located in Pueblo, CO
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VIN: JTDACACU1P3009539
Stock: T233202
Listed since: 08-21-2023- Arriving Soon$38,133Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticMaplewood Toyota (2,507 mi away)
- Back-up camera
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Located in Maplewood, MN
Scores 47 Highway MPG and 50 City MPG! This Toyota Prius Prime delivers a Gas/Electric I-4 2.0 L/121 engine powering this Variable transmission. Wheel...
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VIN: JTDACACU2P3009677
Stock: R12529
Listed since: 08-24-2023
Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Fun and Enjoyable Drive - Premium Quality
Richard C., 07/25/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade.
We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons.
Pros:
Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle.
One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on.
Cons:
The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats.
The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius.
Verdict (Personal Opinion):
This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $37,064 |
| 2023 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $33,744 |
| 2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $40,564 |
More about the Toyota Prius Prime
Edmunds has 121 New Toyota Prius Primes for sale near you, including a 2023 Prius Prime SE Hatchback and a 2023 Prius Prime XSE Premium Hatchback ranging in price from $33,744 to $43,524.
How much is a new 2023 Toyota Prius Prime in Alaska?
- A new 2023 Toyota Prius Prime starts at $33,744 (including destination charge) in Alaska. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Toyota Prius Prime Hatchback cost in Alaska?
- A new 2023 Toyota Prius Prime Hatchback starts at $33,744 in Alaska. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
** This image is a stock photo and may not reflect the model year or color of, and/or equipment offered on, the advertised vehicle.