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$41,758Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (7 mi away)Home delivery*Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
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Located in Centennial, CO / 7 miles away from Denver, CO
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,Cooled Front Sea...
Features and Specs:
Listing Information:
VIN: JTDACACU4P3010541
Stock: P3010541 
$37,763Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (7 mi away)Home delivery*Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
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Located in Centennial, CO / 7 miles away from Denver, CO
All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,50 State Federal Emissions,Black/Red; Softex Sea...
Features and Specs:
Listing Information:
VIN: JTDACACU9P3010292
Stock: P3010292
Listed since: 09-29-2023
$41,783Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (7 mi away)Home delivery*Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Centennial, CO / 7 miles away from Denver, CO
Dual Moonroof,Navigation System,Special Color,All Weather Floor Liners/Cargo Liner (Tms),Body Side Moldings (Tms),Lane Keeping Assist,Quick Charge Cab...
Features and Specs:
Listing Information:
VIN: JTDACACU3P3009364
Stock: P3009364
Listed since: 09-22-2023- Arriving Soon
$41,333Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (7 mi away)Home delivery*Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Centennial, CO / 7 miles away from Denver, CO
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,Cooled Front Sea...
Features and Specs:
Listing Information:
VIN: JTDACACU6P3010492
Stock: P3010492 
$43,524Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticPueblo Toyota (96 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
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Located in Pueblo, CO / 96 miles away from Denver, CO
Features and Specs:
Listing Information:
VIN: JTDACACU1P3009539
Stock: T233202
Listed since: 08-21-2023
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Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Fun and Enjoyable Drive - Premium Quality
Richard C., 07/25/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade.
We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons.
Pros:
Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle.
One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on.
Cons:
The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats.
The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius.
Verdict (Personal Opinion):
This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $40,634 |
| 2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $37,064 |
More about the Toyota Prius Prime
Edmunds has 5 New Toyota Prius Primes for sale near you, including a 2023 Prius Prime XSE Hatchback and a 2023 Prius Prime XSE Premium Hatchback ranging in price from $37,064 to $43,524.
How much is a new 2023 Toyota Prius Prime in Denver, CO?
- A new 2023 Toyota Prius Prime starts at $37,064 (including destination charge) in Denver, CO. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Toyota Prius Prime Hatchback cost in Denver, CO?
- A new 2023 Toyota Prius Prime Hatchback starts at $37,064 in Denver, CO. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
* Delivery of any kind does not apply to Alaska and Hawaii. Contact the dealer for delivery details, restrictions and costs.
** This image is a stock photo and may not reflect the model year or color of, and/or equipment offered on, the advertised vehicle.