I needed to get a new daily commuter car as I drive over 70 highway miles daily. Look at what you get from Toyota, Honda, Nissan in this same segment and compare all the features. I went to each dealer, Toyota had a sticker price increase of $1500 "market adjusted value" on the Corolla! Nonsense! I wanted something that would get good gas mileage (+36mpg), holds a couple golf bags and more in the trunk, and if needed, my family of 4 when we're not in the sweet minivan. This car has extreme value at a low price... less than $18K out the door. You can electronically fold in the heated side mirrors, which have LED turn signals. The front lights have LED markers and the rear tail lights are all LED. Engine has the most horsepower in the segment and is direct injection technology. Big 17 inch wheels on the ground, USB port on radio which is built by Microsoft UVO and I could go on and on for the features. You will see many of these features only in higher segment cars. Japan auto makers are becoming dated fast with their features and technology and are overpriced for their value in today's market. KIA shares many of their platforms now with Hyundai and the quality of their build has dramatically improved with the RIO. I have been very satisfied for the first 1200 miles. If you are looking for good gas mileage, good trunk space, great features, LED lights aplenty, etc... do not overlook this car and forget completely about KIA in 2008. In 2012 they have transformed light years ahead of the competition.