Rairdon's Dodge Chrysler Jeep of Kirkland

My wife wanted a new Jeep Cherokee so we shopped around and found the exact one up at Rairdon's in Kirkland at a very good price. I called ahead to insure that the vehicle was still available because we live in Olympia. It was, so my wife, my 4 year old and myself make the trip up to purchase the Jeep. We arrive and the vehicle was out right in front waiting for us. We were supposed to meet with James but he was busy and had set up that Mark would help us. My wife drives it and likes it. I tell him that we wanted to trade in our 2011 Jeep Compass. He checks it out which entailed him checking the vin and mileage. This is where I knew I was in for some trouble. I asked him if he was going to look at it because I would think it would be hard to value a car without actually looking at it and driving it. He then glanced it over. We go inside and sit at the desk and he asks which name should be first? I looked at the paper he was writing on and it was a loan application. I told him that we were already approved through our credit union and that the value of the trade in should come first because it was a deal breaker. He leaves and comes back and gives me a number of $6,000. This is where it might be useful to look at and drive the car because it is in almost flawless condition with every service and new tires. I told him that I knew the Jeep Cherokee was priced at a screaming deal and wasn't even going to try to negotiate that price but my absolute bottom on the trade is $7,500 and if that wouldn't work we could save each other some time and we wouldn't make a deal. He comes back with $7,000. Getting closer but I explain that in the past six months I just put darn near $1,000 in new tires and new brakes on the car and I couldn't do $7,000. He then leaves and comes back with numbers regarding interest rate and length and it still had my trade at $7,000. I told him, (only because my wife really wanted the car), that I would go down to $7,300. He has me initial it, which always makes me smile, and he leaves again and comes back with a new payment/term. I have done my research and know that the number was high. This is where I see a charge for some car sealant and etching for $1,800. This is the product that Mark had said multiple time was included. I told him that I had purchased in the past but really had no use for but if it was INCLUDED (to me means part of the price, not additional) then fine. I told him that I didn't want it and he stated "that all cars from this dealership come with this and that we couldn't do the deal without that charge". I thanked him for his time and we left. I receive a call approximately a half an hour later from James stating that he was sorry that he was busy and that we couldn't come to a deal but please keep them in mind in the future. After hanging up, I couldn't get the mandatory $1,800 charge for etching and sealant out of my head so I called him back and asked if all cars at the dealership had this at he stated , yes. I thanked him and said goodbye. This is a copy of the internet ad: 2016 Jeep New Cherokee Latitude MSRP: $26,190 Internet Price: $20,771 You Save: $5,419 Body Style: 4D Sport Utility Model Code: KLTM74 Engine: 4 Cyl - 2.4L 4-Cylinder SOHC L Transmission: Automatic Drive Type: FWD Ext. Color: Bright White Clearcoat Int. Color: Black City 22 Estimated MPG Hwy 31 Can anybody tell me where a reasonable person can assume there is an additional $1,800 for a sealant/etching? An included service is included in the price, not at a ridiculous premium. I would bet just about anything that this service is offered but not required on all vehicles sold at Rairdon's. I know I purchased the same service at Tacoma Jeep five years ago for $800 but it was offered not required. I feel extremely mislead. My wife was disappointed and my child had to endure a five hour journey for no reason. Thanks again, Rairdon.