Toyota Recall Affects Car Shoppers and Owners; Edmunds.com Advises

Toyota Recall Affects Car Shoppers and Owners; Edmunds.com Advises


FOR IMMEDIATE RELEASE

SANTA MONICA, Calif. — January 29, 2009 — Were you shopping for a car when the Toyota recall was announced? Do you own a recalled Toyota and wonder what steps you should take? Edmunds.com, the premier resource for automotive information, has answers to many of the questions raised by the 2010 Toyota recall.

"As long as sales of recalled Toyota models are suspended, Toyota will suffer about a 75 percent hit in sales. During this period, Scion may be down about 20 percent and Lexus may be down about 10 percent because of damage to the Toyota corporate brand," according to Edmunds.com Senior Analyst Ray Zhou, PhD.

"In the past two weeks, purchase intent for Toyota has fallen from 13.9 percent of the market to 9.7 percent.* In the same period, Chevrolet, Ford, Honda and Mazda have experienced the largest gains," noted Edmunds.com Senior Analyst David Tompkins, PhD. "We anticipate that the brand will continue to experience decline for some time until this issue is resolved."

If you had been considering a Toyota model that was affected by the recall but now want to broaden your shopping list, here are some competitors to consider:

If you considered: Also look at:    
2010 Toyota Camry 2010 Chevy Malibu 2010 Ford Fusion 2010 Honda Accord
2010 Toyota Corolla 2010 Honda Civic 2010 Hyundai Elantra 2010 Mazda3
2010 Toyota RAV4 2010 Chevy Equinox 2010 Nissan Rogue 2010 Subaru Forester

Edmunds.com presents more detailed competitive comparisons at the following links:

If you own a vehicle on the Toyota recall list or want to check and see if your vehicle is on the list, check the 2010 Toyota recall information page (at http://www.edmunds.com/industry-car-news/toyota-recall.html). The page features guidance for driving a vehicle that suddenly accelerates, tips on how to deal with a recall and other critical information, all of which will be updated as new material becomes available.

*"Purchase intent" measures demand, since it captures actual buyer interest reflected by pricing research, vehicle configuration and other focused steps. Purchase intent has a strong correlation to sales. The data reflects share of total Edmunds.com traffic engaged in purchase intent activity.

About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds.com Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Inside Line is the most-read automotive enthusiast Web site. CarSpace is an automotive social networking Web site. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter @edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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