The Wall Street Journal Online to Feature True Market Value® Tools for Automotive Pricing and Finance Rate Information

The Wall Street Journal Online to Feature True Market Value® Tools for Automotive Pricing and Finance Rate Information


The Wall Street Journal Online's New "Personal Journal" Section to Feature True Market Value® Tools for Automotive Pricing and Finance Rate Information

Santa Monica, CA - April 9, 2002 - Today The Wall Street Journal Online becomes the most recent media outlet to syndicate automotive information from (, the Web's leading consumer resource for unbiased automotive information.

The esteemed online newspaper's new "Personal Journal" section will offer its readers access to the three popular True Market Value® (TMV®) tools: the TMV New Vehicle Pricing Calculator, the TMV Used Vehicle Appraiser and the TMV Finance Rate Estimator. Information about these tools can be found at the True Market Value PricingSM Information Center.

"'s TMV tools are a great complement to the Journal's expanded coverage of consumer automotive issues, one of the new "business of life" topics in Personal Journal," said Neil Budde, publisher of The Wall Street Journal Online. " made it easy to incorporate this valuable information in the Online Journal in a way that serves our subscribers and opens new advertising opportunities for our advertisers to reach the Online Journal's high-quality audience."

With the inclusion of the TMV tools on its site, The Wall Street Journal Online joins, AOL, Automotive News,, Excite, Experian, iWon, Yahoo! and other significant media outlets that syndicate's data, tools and other content.

About Edmunds
Headquartered in Santa Monica, CA, ( is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. empowers, educates, and engages visitors by providing them with straightforward information on all aspects of buying, selling, and owning a vehicle. True Market Value® products inform the general public of the actual transaction prices of cars and trucks while Edmunds' PowershopperSM offers car shoppers the opportunity to research and pursue online and offline purchase options in an informative, consumer-friendly environment. Visitors are also provided extensive automobile reviews, current incentives and rebates, consumer advice, safety information, auto show highlights and the Town Hall automotive community. Many of these resources are powered by Edmunds Data Services, which provides a comprehensive automotive data set to the Web site and licenses its data, content and tools to third parties. was named "best car research" site by Forbes ASAP, is viewed by consumers as the "most useful Web site," according to the J.D. Power and Associates 2001 New StudySM*, was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, and was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites and one of Money's 50 Most Useful Financial Web sites.

*J.D. Power and Associates is not affiliated with Edmunds and does not endorse or any other Web sites.

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