FOR IMMEDIATE RELEASE
Sticking Accelerator Causes Toyota to Recall 2.3 Million Vehicles; Edmunds.com Comments
SANTA MONICA, Calif. — January 21, 2010 — Toyota announced today that it would voluntarily initiate a recall of 2.3 million vehicles due to a problem with sticking accelerator pedals. Over 60 percent of the vehicles Toyota sold last year are affected by this recall.
Of the models being recalled, 1.7 million are also affected by Toyota's past recall, which had 4.2 million vehicles being recalled for improperly placed floor mats that could cause pedal entrapment.
"If a driver ever feels as if the accelerator is stuck, he or she should try pull the pedal up with a toe, put the car in neutral, shut the car down and have it towed to the dealership," advised Edmunds.com's Director of Vehicle Testing Dan Edmunds.
"Aside from the safety concerns, I think the other issue is — and we're seeing it being discussed in the CarSpace.com forums — is that Toyota owners' confidence is shaken," noted Edmunds.com Senior Analyst Michelle Krebs. "Most consumers choose the Toyota brand because of its reputation, but where does this prolonged and misunderstood problem leave the company's reputation? This situation opens the doors for competitors to steal away their customers."
The models most affected by this recall include 2009-2010 RAV4, 2009-2010 Corolla, 2009-2010 Matrix, 2005-2010 Avalon, 2007-2010 Camry, 2010 Highlander, 2007-2010 Tundra, and 2008-2010 Sequoia.
Many of Toyota's best-selling brands, among them the Prius, Tacoma, Land Cruiser, and Camry hybrid, have not been recalled.
The rare but dangerous problem presented by the sticking accelerator pedals seems to be caused by worn pedal mechanisms that eventually either become stuck in a depressed position, harder to depress, or slower to return.
Edmunds.com spokespeople are available for interviews in Edmunds.com's television studio in its Santa Monica, Calif. headquarters and in its Detroit-area satellite office.
About Edmunds Inc. (http://www.edmunds.com/help/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders.
Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.