New York Times Digital Announces Partnership with Edmunds.com
FOR IMMEDIATE RELEASE
Christine Mohan
The New York Times Company
Office: 212-556-7078
mohan@nytimes.com
New York Times Digital Announces Partnership with Edmunds.com
NYTimes.com/autos to Offer Vehicle Listings, Research and Transaction Capabilities from Edmunds.com
New York - October 28, 2002 - New York Times Digital, the digital business unit of The New York Times Company, and Edmunds, the premier online consumer resource for automotive information, today announced plans to launch an integrated, co-branded automotive resource on NYTimes.com that will be available in January 2003.
The new offering at NYTimes.com/autos will deliver comprehensive automotive research and transaction capabilities to readers, including vehicle information dating back to 1980, Edmunds.com True Market Value® pricing, True Cost to OwnSM projections and other tools.
The Edmunds.com partnership represents the next phase of a significant redesign of NYTimes.com/autos that began early this fall with the incorporation of dealer listings from The Cobalt Group. The section currently offers users the ability to search used car inventory listings in their area, to connect with used and new car dealers, and to access comprehensive automotive coverage and current reviews from The New York Times.
Auto dealers, manufacturers and other advertisers will benefit from prime promotion and vehicle listing opportunities, as well as access to the vast audiences of NYTimes.com and Edmunds.com. In addition, NYTimes.com will be the exclusive sales channel for the Edmunds.com Web site in the New York metropolitan area.
"This partnership with Edmunds provides us with a key component in the relaunch of our Autos channel," said Jeff Moriarty, director of classified operations for NYTimes.com. "We've turned to Edmunds.com in recognition of its complete automotive solution that encompasses research, transactions and advertising - the three areas that constitute a successful online automotive venture."
"New York Times Digital has been a leader in the development of online news and information delivery," stated Seth Berkowitz, vice president of business development for Edmunds.com. "We look forward to working with NYTimes.com to provide its audience with the best available automotive information and services."
About New York Times Digital
New York Times Digital is the digital business unit of The New York Times Company (NYSE: NYT) and includes market leaders NYTimes.com and Boston.com, as well as an archive distribution business. NYTD's mission is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times and The Boston Globe.
About Edmunds.com
Headquartered in Santa Monica, CA, Edmunds.com is the Internet's pioneer in providing unbiased automotive information, tools and services for consumers covering all aspects of buying, selling, and owning a vehicle. Edmunds.com is viewed by consumers as the "most useful Web site," according to the J.D. Power and Associates 2001 New Autoshopper.com StudySM*.
*J.D. Power and Associates is not affiliated with Edmunds and does not endorse Edmunds.com or any other Web sites.
