FOR IMMEDIATE RELEASE
New Car Listings Now Available on Edmunds.com Thanks to Partnership with AutoTrader.com
SANTA MONICA, Calif. — January 26, 2009 — Over 75 percent of new car buyers consult the Internet before making their purchase. Now, actual new car inventory currently on franchise new car dealer lots can be viewed on Edmunds.com, the premier online resource for automotive consumer information, so that every shopper can find out which dealers have the exact vehicle he or she wants to buy while sitting at the computer.
AutoTrader.com, the Web's leading aggregator of new, used and certified pre-owned vehicle listings, powers this tool for Edmunds.com.
"There are three tasks that must be completed by every car buyer: decide what to buy, determine how much to pay, and choose where to buy," stated Edmunds.com CEO Jeremy Anwyl. "Now consumers can consider a variety of models, pick a specific car, research its price, ownership cost and incentives, and go straight to the dealer fully knowledgeable, empowered and ready to buy."
Tools and services on Edmunds.com such as the new car inventory listings are free for site visitors.
"During these tough economic times, consumers want and need to make every dollar count," remarked AutoTrader.com President and CEO Chip Perry. "Online research is the best way for car buyers to make sure they're getting a great deal, and this new tool helps to ensure that they are getting the car that they want at the right price."
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location about 4 million new, used and certified pre-owned vehicle listings from 40,000 dealers and 250,000 private owners and the site attracts about 14 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.