Ford Fusion Narrowly Beats Toyota Prius as Visitors' Favorite Hybrid

Ford Fusion Narrowly Beats Toyota Prius as Visitors' Favorite Hybrid


Ford Fusion Narrowly Beats Toyota Prius as Visitors' Favorite Hybrid

SANTA MONICA, Calif. — January 22, 2010 —, the premier online resource for automotive information, recently announced the results of the Consumers' Favorites hybrid vehicle survey. At the top of the list was the Ford Fusion Hybrid with 26 percent of the votes, closely followed by the Toyota Prius with 23 percent.

"Ford's mid-sized hybrid sedan, which helped boost Ford's overall sales performance in an otherwise dismal 2009, has been praised for its smooth operation, fuel economy, looks and interactive information system that helps drivers modify their behind-the-wheel behavior to increase fuel economy," according to Edmunds' Senior Editor John O'Dell.

Last week the Fusion Hybrid won the 2010 North American Car of the Year. Karl Brauer, Editor in Chief of, was one of the 49 journalists on the jury. Recognizing the significance of the vehicle in the marketplace, Brauer recently helped to select it for inclusion in the long-term test fleet; it is being reported on at

"Coming in second in our survey, the Toyota Prius benefitted from its combination of incredible fuel mileage, a spacious cabin and a versatile hatchback body style. The Honda Insight finished a commendable third place; that's rather impressive considering that this practical four-door hatchback was the least expensive candidate on the ballot," noted Brauer.

The ranking of hybrid cars among visitors is:

Vehicle and Ranking True Market Value® price*
1. Ford Fusion Hybrid $27,625
2. Toyota Prius $22,400
3. Honda Insight $19,800
4. Lexus HS 250h $34,200
5. Toyota Highlander Hybrid $34,700
6. Chevrolet Malibu Hybrid $25,555
7. Honda Civic Hybrid $23,650
8. Toyota Camry Hybrid $26,150
9. Saturn VUE Hybrid $28,160
10. Ford Escape Hybrid $29,785

(* True Market Value® prices are the national average prices recently paid nationwide, and do not include customer cash incentives. For customized pricing on vehicles of interest, please check

To see the complete list and find out more about the winning vehicles, see Consumers' Favorites: Best Hybrid at

Every month invites consumers to vote on their favorite vehicles in a different category, then publishes the results so that car shoppers can gauge the popularity of the models they are considering. For recommendations and buying advice, please check the Buying Guides at

About Edmunds (
Edmunds publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders., the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

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