For Earth Day, Edmunds.com and Other Santa Monica Businesses Check Tire Pressure in Attempt to Land Guinness World Record

For Earth Day, Edmunds.com and Other Santa Monica Businesses Check Tire Pressure in Attempt to Land Guinness World Record


FOR IMMEDIATE RELEASE

For Earth Day, Edmunds.com and Other Santa Monica Businesses Check Tire Pressure in Attempt to Land Guinness World Record

SANTA MONICA, Calif. — April 22, 2009 — On Earth Day, drive into a Santa Monica automotive business and get your tire pressure checked. The city is seeking the Guinness World Record for number of tires checked and properly filled in a day, and attempting to educate local residents about the importance of this simple task.

"Our studies show that a driver wastes $800 per year on fuel when driving on a severely under-inflated tire," reported Edmunds.com Senior Editor and "Green Team" committee member Joanne Helperin. "With approximately 250 million vehicles on the road in the United States, and a government estimate that the average vehicle tire is under-inflated by 26 percent, there is remarkable potential for saving billions of dollars and tons of fuel."

Tire pressure also affects vehicle safety, tire longevity and ride quality.

Edmunds.com is working with the City of Santa Monica, the Santa Monica Chamber of Commerce and 27 area businesses to check and properly inflate as many tires as possible, aiming to generate a new Guinness World Record.

"We're proud that the Santa Monica business community has come together to help educate local residents about the benefits of tire pressure checks," said Laurel Rosen, President and CEO of the Santa Monica Chamber of Commerce. "Everyone benefits when people work together to minimize our impact on the environment."

In recognition of Earth Day, Edmunds.com has identified ten easy ways to "drive green," including:

  • Lay off the Accelerator: The best single most important way to save gas and reduce emissions is to avoid quick starts and ease up on the pedal.
  • Maintain Your Engine: Keep your engine tuned and replace your air and oil filters at regular intervals for maximum efficiency. You'll get better gas mileage, pollute less and breathe easier.
  • Consider How a Vehicle Is Made: Reward automotive businesses that use "green" materials and have made strides in greening their manufacturing facilities.

Spokespeople will be available from 5AM-3PM Pacific at the main location:

Shell
1802 Cloverfield Dr.
Santa Monica, CA 90404
9am - 3pm Pacific

Other locations and additional green driving tips are available at http://www.edmunds.com/earth-day/.

On Earth Day and every day, environmental automotive news is summarized and analyzed at http://greencaradvisor.com and green automotive consumer tips are offered at Edmunds.com's Fuel Economy Center at http://www.edmunds.com/fueleconomy.

About Edmunds (http://www.edmunds.com/about/)
Edmunds.com publishes four Web sites that empower, engage and educate automotive consumers and enthusiasts. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value® , is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in January 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in February 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

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Nicole Carriere
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ncarriere@edmunds.com
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Leah Polk
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lpolk@edmunds.com
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Talia James
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tjames@edmunds.com
310.309.6336 o


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