FOR IMMEDIATE RELEASE
Edmunds.com's Ad Impression Measurement Service Accredited by Media Rating Council
SANTA MONICA, Calif. — December 3, 2008 — Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed choices. Edmunds.com, the premier online resource for automotive information, is proud to announce it is now the first dedicated automotive website to receive Ad Impression Measurement accreditation by the Media Rating Council (MRC).
MRC accreditation certifies that Edmunds.com has adhered to the MRC's Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB) in counting online advertising impressions and traffic measurements. The accreditation also certifies that Edmunds.com provides full and complete information to the MRC regarding all details of its operation, conducts its processing and reporting substantially in accordance with representations to its clients and the MRC, and submits to annual audits of its procedures by CPA firms engaged by the MRC.
"This accreditation helps ensure advertisers and their agencies that Edmunds.com's audience measurement practices are valid, reliable and effective," said Bradley Spannbauer, Edmunds.com Director of Advertising Operations. "This is a validation of both the custom reports we deliver to advertisers and to the site traffic analysis we collect to report on the trends in the automotive industry."
"Media Rating Council standards and IAB Measurement Guidelines resonate with clients and industries seeking valid and reliable advertising impression measurement data," said George Ivie, Media Rating Council Executive Director. "And Edmunds.com is the first dedicated automotive website to meet our stringent requirements and receive MRC accreditation."
Other industry-leading properties that have achieved MRC accreditation include 24/7 Real Media, AOL, Atlas, CNET, Disney Internet Group, DoubleClick, Forbes.com, Google, MSN, Turner Digital, Univision.com, The Weather Channel Interactive and Yahoo!.
About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.