Edmunds.com Unveils New Four-Square Calculator to Give Car Buyers an Edge at the Negotiating Table

Edmunds.com Unveils New Four-Square Calculator to Give Car Buyers an Edge at the Negotiating Table


Edmunds.com Unveils New Four-Square Calculator to Give Car Buyers an Edge at the Negotiating Table

SANTA MONICA, Calif. — May 19, 2011 — Edmunds.com, the premier online resource for automotive information, released a new online tool today that makes it quicker and easier than ever before to determine the expected price — and boost your bargaining position — on your next new car.

Edmunds' "Simplified Pricing" calculator uses the four-square worksheet commonly used in dealerships nationwide. The calculator walks users step-by-step through the process to help them understand the fair price and monthly cost for their next new car.

"The 'Simplified Pricing' calculator is Edmunds' newest tool to help empower car buyers at the negotiating table," said Andy Wadhwa, director of product management at Edmunds.com. "We developed the calculator to make sure car shoppers come to the dealership armed with proper figures so that they are on equal footing with the dealers."

The calculator uses four segments to price out a consumer's monthly payment: 1) the cost of the new car; 2) the value of the trade-in vehicle; 3) the down payment; and 4) the term and interest rate of the financing. The "Simplified Pricing" calculator will use each of those factors to instantly calculate the overall cost and monthly payment that buyers can expect before they even walk into the showroom.

Edmunds.com has made the "Simplified Pricing" calculator available just in time for a summer shopping season. It's available to all car shoppers at http://www.edmunds.com/calculators/simplified-pricing.html.

About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)

Edmunds.com Inc. publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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