FOR IMMEDIATE RELEASE
Edmunds.com Series Examines Senior Driving Safety on the Road
SANTA MONICA, Calif. — August 8, 2007 — Edmunds.com, the premier online resource for automotive information, released a six-part series on senior driving titled "What Should We Do About Grandma's Driving?"
Officials estimate that the senior driving population was responsible for approximately 11 percent of fatal crashes in 2006. That number is expected to rise to approximately 25 percent by 2030 when the entire "Baby Boomer" generation has entered senior status.
Edmunds.com's series provides practical, sensitive guidance for families with aging drivers. The articles also explain how automakers, health organizations and state traffic officials are meeting the growing needs of seniors on our nation's roads.
"Many elderly drivers inevitably become risk factors on the road due to fading vision, diminishing physical and cognitive abilities and other health issues," said Joanne Helperin, senior features editor for the Women & Family Guide and Car Safety Guide on Edmunds.com. "Families will appreciate learning that there are a lot of techniques and technologies that can be used to help seniors driver safer, longer." Edmunds.com's six-part senior driving series consists of the following articles:
- What Should We Do About Grandma's Driving?
- Aging Drivers: Intersections are Danger Zones
- How to Improve Seniors' Driving Skills
- Designing Better Cars For Senior Drivers
- When It's Time to Hang Up the Keys
- Florida Paves the Way for Senior Drivers
About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.