FOR IMMEDIATE RELEASE
Edmunds.com Reports 30 Percent Discount on Many SUVs and Trucks, Advises Car-Shoppers that Now is a Great Time to Buy
SANTA MONICA, Calif. — November 9, 2006 — Edmunds.com, the premiere resource for automotive consumer information, today announced that this is a particularly good time to buy a 2006 model SUV or truck.
"Customer cash incentives and zero-percent financing offers for SUVs and trucks are higher than ever before, creating savings of almost 30 percent off the sticker price for many models," said Alex Rosten, Manager of Pricing and Market Analysis at Edmunds.com. "In recent weeks, the average incentive was nearly $5,000 and the average transaction price was nearly $8,000 below sticker."
Some examples of savings that are currently available for 2006 model SUVs and trucks include:
|Make||Model||Percentage Discount from MSRP (October 2005)*||Percentage Discount from MSRP (October 2006)*|
* "Percentage Discount from MSRP" is the average savings consumers received at the dealership, and takes into account all manufacturers' various U.S. incentive programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers.
Autumn is traditionally a time when incentives are at its highest, as automakers need to sell their remaining inventory to make room for new model year vehicles. And historically November is typically a particularly good month to buy SUVs and trucks, since winter weather has not yet hit hard enough to drum up serious demand for four-wheel drive and all-wheel drive vehicles.
"Shoppers who buy now will likely find a large selection of inventory and rather motivated sellers," stated Rosten. "December tends to be the busiest month for SUV and truck sales, so if you're considering that sort of vehicle you'll want to try to beat the rush."
"Consumers may have to choose between taking a cash rebate or a special financing offer," said Philip Reed, Senior Consumer Advice Editor at Edmunds.com and co-author of Edmunds.com's Strategies for Smart Car Buyers. "Generally speaking, we recommend choosing the low financing if you're planning on keeping the vehicle for a long time. If you're only planning on keeping it for a couple of years, cash back is usually the better choice."
Edmunds.com reminds consumers not to buy a new vehicle just because discounts are so attractive right now. Instead, they should make sure their new purchase fulfills their automotive needs for the long term. In addition, a vehicle that becomes affordable through incentives may surprise its new owner with higher ownership costs, especially in the areas of insurance, fuel and maintenance.
"It may be tempting to consider taking advantage of generous incentives, but it is important to seriously consider the ownership experience of a vehicle that is very different from the one you currently have, " advised Reed. "We recommend that you test drive the vehicle on roads you know and review our True Cost to Own feature before making your next vehicle purchase."
About Edmunds.com, Inc. (http://www.edmunds.com/about/)
Edmunds.com, Inc. publishes three Web sites that empower, engage and educate automotive consumers and enthusiasts. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value