Edmunds.com Provides Update on 2010 Toyota Recall

Edmunds.com Provides Update on 2010 Toyota Recall


FOR IMMEDIATE RELEASE

Edmunds.com Provides Update on 2010 Toyota Recall

SANTA MONICA, Calif. — January 28, 2010 — Edmunds.com has received a briefing from a high-ranking Toyota official about the 2010 Toyota recall.

  1. Toyota maintains that most recalled Toyota vehicles are safe to drive and that a stuck throttle is preceded by clear symptoms that drivers are likely to notice. Toyota states that the relevant parts deteriorate over time and, as the deterioration occurs, the pedal no longer springs back smoothly or quickly after being depressed; in very rare cases, the deterioration eventually causes the pedal to stay depressed.
  2. According to Toyota, an affected vehicle can be kept under control using the brake.
  3. No fix exists today, so, taking into account the need to re-engineer, produce, distribute and install millions of parts, it will take months before every affected vehicle is repaired.
  4. The situation in which a floor mat entraps an accelerator pedal is totally unrelated to the accelerator pedal mechanism defect that causes it to stick. The floor mat issue is currently being addressed through a separate Toyota recall.

Edmunds.com has created a free resource to keep consumers informed about the 2010 Toyota recall (at http://www.edmunds.com/industry-car-news/toyota-recall.html). The page features the Toyota recall list, guidance for driving a vehicle that suddenly accelerates and other critical information, all of which will be updated as new material becomes available.

Has consumer interest in the brand waned given the Toyota recalls?

"In the past two weeks, purchase intent for Toyota has fallen from 13.9 percent of the market to 13.1 percent. In the same period, Honda and Chevrolet have experienced the largest gains," noted Edmunds.com Senior Analyst David Tompkins, PhD. "We anticipate that the brand will continue to experience decline for some time until the Toyota recall is resolved."

Edmunds.com Senior Analyst Michelle Krebs details the Toyota recall briefing and other related industry news developments for AutoObserver.com at http://www.autoobserver.com/2010/01/toyota-clarifies-some-recall-info-recall-expands-to-europe-china.html.

Some Edmunds.com spokespeople are available for interviews in Edmunds.com's television studio in its Santa Monica, Calif. headquarters and in its Detroit-area satellite office.

About Edmunds (http://www.edmunds.com/about/)
Edmunds publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Inside Line is the most-read automotive enthusiast Web site. CarSpace is an automotive social networking Web site. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter @edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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