Edmunds.com Opens Pricing and Vehicle Spec Data to Web Developer Community

SANTA MONICA, Calif. — September 15, 2011 — Edmunds.com, the premier online resource for automotive information, today made available its full database of new car and used car specifications and pricing to the online applications community. The much-anticipated release of Edmunds.com's application programming interface (API) is the first ever by a major automotive website and will allow developers full access for designing and enhancing their own online car shopping applications.

"This is essentially the same API used by our own product development team to access vehicle data for the Edmunds.com website as well as our mobile sites and apps, and we are excited to see what can be created by the larger developer community," said Philip Potloff, Chief Information Officer at Edmunds.com. "In preparing for this launch our developers built several experimental mashups of data from the Edmunds.com API and other third-party APIs, and it proved that there are a lot of compelling experiences that can be created to improve the automotive consumer experience."

In the initial release, Edmunds.com will make available pricing and vehicle specifications for 36,500 different trim levels of over 6,000 car models from 1990 through the current model year. Edmunds is working with Mashery.com, a leading provider of API management solutions, to help facilitate access to Edmunds.com data.

"Developers interested in learning more can checkout a sample pricing widget and API directory on our developer portal," noted Ismail Elshareef, Director of Open Platform Initiatives at Edmunds.com.

Visit: http://developer.edmunds.com for more information about the Edmunds.com API. Read more on Edmunds.com's IT developments at http://technology.edmunds.com/.

About Edmunds (http://www.edmunds.com/help/about/index.html)

Edmunds publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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