FOR IMMEDIATE RELEASE
Edmunds.com Offers Free Video Podcasts on iTunes
Nissan Sponsors Podcasts with Teaser Advertisements
SANTA MONICA, Calif. — December 13, 2005 — Edmunds.com, the Internet's premiere resource for automotive information, announced today that 21 of its automotive videos are now offered as free podcasts on Apple's iTunes® Music Store.
Edmunds.com also announced that Nissan became it's first ever podcast advertiser, developing a 15-second "teaser" advertisement that introduces Edmunds.com's video podcasts. The advertisement demonstrates the excitement of driving Nissan's exciting and popular 350Z, concluding with a shot of the Z's gear shift and the suggestion: "For another rush, try this little hand-held device."
The podcasts features road test reports on vehicles as diverse as the Lexus IS350, the Honda Civic Si, the Nissan Titan and the Porsche Boxster S. In addition, vehicle comparisons include the BMW 330i vs. the Audi A4 and the Mazda MX-5 vs. the Pontiac Solstice.
"Edmunds.com once again demonstrates its ability to provide its savvy consumer viewers with high quality content in a cutting-edge, engaging and easy-access video format, and we're delighted to be able to provide our advertisers with a new venue to reach those viewers," said Matthew Kumin, executive vice president for Edmunds.com. Kumin added, "And we're especially pleased Nissan has created an extension of its current campaign that makes it clear to viewers that the spot was created especially for hand-held video players."
Edmunds.com is providing its video podcasts to on-the-go consumers and auto enthusiasts just as video download capabilities are being introduced. Apple Computer, Inc. recently announced that more than one million videos were purchased on iTunes in the first 20 days since the launch of its new video iPod®.
Jan Thompson, vice president of Nissan marketing said, "This was a natural fit with our media strategy to allow our consumers to have control over their media choices. Nissan is committed to leveraging technology to ensure our message remains relevant and contextually placed within our target consumers' lives."
An extensive collection of video car reviews, auto show reports, and industry news geared to automotive enthusiasts can be found on Edmunds.com's free online magazine, Inside Line.
About Edmunds.com, Inc.
Edmunds.com is the premier online resource for automotive information. Its comprehensive set of data, tools and services, including Edmunds.com True Market Value ® pricing, is generated by Edmunds.com Information Solutions and is licensed to third parties. The company supplies content for the auto sections of NYTimes.com, AOL, CNN.com, About.com and IGN.com, provides weekly data to Automotive News, and delivers monthly data reports to Wall Street analysts. Edmunds.com also publishes Inside Line (www.insideline.com), a free online magazine for auto enthusiasts. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com StudySM , and was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal. The company is headquartered in Santa Monica , Calif. and maintains a satellite office in suburban Detroit.