Edmunds.com Launches Online Car Game with Cash Card Prizes

Edmunds.com Launches Online Car Game with Cash Card Prizes


Edmunds.com Launches Online Car Game with Cash Card Prizes

Santa Monica, Calif. — September 3, 2010 — Why are people attracted to the cars they buy? How well could you predict how other people feel about a car's appearance, luxuriousness and sportiness?

Edmunds.com, the premier online resource for automotive information, today announces the launch of its Vehicle Rating Game at http://survey.edmunds.com/rating. Participants are asked to rate a set of cars on their appearance, luxuriousness and sportiness, and then are challenged to predict the average rating for each vehicle from all the other players. The game takes about five minutes to play, and winners will be announced monthly and will be awarded Visa gift cards worth up to $2,000.

"Developed in collaboration with Claremont College and Princeton University professor Ely Dahan, the Vehicle Ratings Game will enable Edmunds.com to tap the 'wisdom of crowds' and capture subjective data on how people think about the emotional aspects of cars," said Rob Hardy, Product Manager of Consumer Preferences at Edmunds.com. "Most importantly, the Vehicle Ratings Game data will ultimately be used to help automotive shoppers understand what kind of car is right for them."

See eligibility requirements, read official rules and play the game at http://survey.edmunds.com/rating.

About Edmunds.com, Inc. (http://www.edmunds.com/about/)
Edmunds.com Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. CarSpace is the most established automotive social networking Web site. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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