FOR IMMEDIATE RELEASE
Edmunds.com Hits Broadband Video Milestone; Surpasses One Million Automotive Video Viewings
Santa Monica, August 17, 2001 - Edmunds.com (http://www.edmunds.com), the web's leading consumer resource for unbiased automotive information, today announced its millionth download of streaming automotive video segments.
"Almost entirely through word of mouth and effective placement on Edmunds.com's heavily trafficked Web site, these streaming videos are increasing in popularity, now achieving roughly 250,000 streams each month," according to Glenn McClanan, Director of Broadband Initiatives for Edmunds.com. "This milestone is remarkable, especially considering BMW heavily advertised its star-studded internet films, and has recorded only about six times our results."
Edmunds.com launched its broadband video initiative in January 2001, and has compiled a library of engaging road tests, features, "How To's", and remarkably popular vehicle introductions from the world's major auto shows. There are now nearly 200 videos on the site, making it the most extensive automotive video library on the Internet. Recent additions to the video gallery include a review of the Porsche 911, a Luxury Sedan comparison, and an exclusive video series titled How to Buy and Sell a Vehicle. The American Exotics comparison test between the Corvette Z06, Mustang Cobra R, and Viper remain among the hottest destinations within the video gallery.
"While other sites are finding it difficult to continue producing automotive video content, our video library is growing rapidly and becoming an integral tool in our visitors' car buying process," said Mr. McClanan.
The video initiative is supported by the technology of CNET Media Productions, a division of CNET Networks Inc. CNET Media Productions, which offers standout, original video to high tech and Internet companies, works under the guidance of Edmunds.com's editorial staff to create informational videos. CNET's award-winning television and radio programs are broadcast in 100 countries worldwide, as well as on CNBC and other national distribution in the U.S. CNET is the largest minority shareholder in Edmunds, and this collaboration is one of many between the companies intended to help further Edmunds.com's development as the premier meta-channel for the automotive industry.
To check out the Edmunds.com video gallery, please visit: http://www.edmunds.com/video/.
Headquartered in Santa Monica, CA, Edmunds.com (http://www.edmunds.com) is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward information on key aspects of buying, selling, and owning a vehicle. For example, Edmunds has launched its True Market ValueSM products to inform the general public of the actual transaction prices of cars and trucks while the Edmunds.com PowershopperSM offers car shoppers the opportunity to research and pursue online and offline purchase options in the informative, consumer-friendly environment of the Edmunds web site. Visitors are also provided extensive automobile reviews, consumer information, safety updates, incentive and rebate news, expert analysis of developments in the automotive world, and the Town Hall, an interactive community of more than 500,000 active members. Many of these resources are powered by Edmunds Data Services, which provides a complete automotive data set to the Edmunds.com Web site and licenses such data to third parties. Edmunds.com was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, rated number one automotive and second overall web site in the Dialscore loyalty study above Yahoo!, Amazon and Mapquest, was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites, one of Money's 50 Most Useful Financial Websites, and is regularly mentioned as a valuable resource in these and other publications.