FOR IMMEDIATE RELEASE
Edmunds.com Helps Car Buyers Negotiate Lowest Prices at the Dealership Using New "True Market Value® Tutorial"
SANTA MONICA, Calif. — January 23, 2009 — In today's tough economy, getting the best price on a new or used car is more important than ever. With the launch of its new True Market Value® tutorial, Edmunds.com, the premier online resource for automotive information, is providing consumers with a valuable resource that saves time and money during the car-buying process.
The new tutorial gives users step-by-step guidance about how to negotiate a great deal on a new or used vehicle, then offers free True Market Value car pricing reports that can be printed or emailed for use in the negotiation.
"It's a car buyer's market right now, especially for those buyers who do their homework," said Philip Reed, Senior Consumer Advice Editor for Edmunds.com. "Our research shows that most recent car buyers have enjoyed discounts ranging from 10 to 30 percent off sticker price. Using the Edmunds.com tutorial is an easy way for shoppers to determine what sort of discount they should target as they negotiate for the cars they want to buy."
Edmunds.com True Market Value® pricing is an exclusive system that informs the consumer what others are paying for the new car they want to buy. It is calculated based on actual dealer sales across the U.S., along with several other factors such as vehicle inventory levels, unpublished incentives, market conditions, and economic trends.
About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.