Edmunds.com Gains Top Dialscore(TM) Rating for Customer Loyalty; Tops Amazon, Gateway, Yahoo, Mapquest and Others

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Edmunds.com Gains Top Dialscore(TM) Rating for Customer Loyalty; Tops Amazon, Gateway, Yahoo, Mapquest and Others

SANTA MONICA, Calif., Aug. 1 /PRNewswire/ -- Edmunds.com (http://www.edmunds.com), the web's leading consumer resource for unbiased automotive information, has the most loyal following among all automotive web sites and ranks second place overall on the web, according to Dialscore, a new customer loyalty metric developed by Internet consulting firm Digital Idea of Westport, CT.

Edmunds.com received a Dialscore rating of 31 percent, more than twice the internet's average. Additionally, Edmunds.com was named the "gold standard" (highest score) of the automotive category in 10 of the 31 areas studied.

"Our visitors spend significant periods of time on the site and return frequently, indicating they enjoy and trust the information we provide," said Avi Steinlauf, Edmunds.com's Vice President of Marketing. "They further demonstrate their loyalty by actively participating in our Town Hall discussions, attending traveling auto show EdmundsLIVE, and responding regularly to our various on-line offers."

A Dialscore rating is derived from an aggregation of six individual components of loyalty that contribute to the intensity of positive feelings toward a particular site such as relative uniqueness, likelihood to recommend, and ability to build a relationship. The metric was created by Digital Idea, utilizing the proprietary Internet-user panel of their strategic partner Greenfield Online, Inc. of Wilton, CT. The initial wave of the study took into account the experience of 10,000 e-consumers and 346 e-businesses across 7 industry categories. Babycenter.com was the highest ranking web site with a 35 percent rating.

About Edmunds.com
Headquartered in Los Angeles, Edmunds.com is the Internet's pioneer and leader in providing free, unbiased automotive information. Edmunds.com empowers, educates and engages visitors by respecting them and providing them with straightforward, truthful information on key aspects of buying, selling and owning a vehicle. Users are provided automobile pricing data, extensive automobile reviews, consumer information, safety updates, incentive and rebate news, expert analysis of developments in the automotive world and the Town Hall, an interactive community of more than 500,000 participants. Edmunds.com has been honored as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites, Money's 50 Most Useful Financial Websites and among Entrepreneur Magazine's Top 100 Web Sites for Entrepreneurs.