Edmunds.com Enhanced Consumer Reviews Empower Car Shoppers
FOR IMMEDIATE RELEASE
Edmunds.com Enhanced Consumer Reviews Empower Car Shoppers
SANTA MONICA, Calif. — March 13, 2008 — Edmunds.com, the premier online resource for automotive information, released new changes to the website today that will make it easier for consumers to write and submit their own ratings and reviews of vehicles at http://www.edmunds.com/carreviews.html. The changes affect pages viewed by millions of consumers on a monthly basis.
Since 2002 Edmunds has collected hundreds of thousands of Consumer Ratings and Reviews covering new vehicles and used vehicles as old as the 1990 model year.
Recent findings from Forrester Research indicate that 29% of new vehicle shoppers view consumer-generated media. Edmunds.com's Consumer Ratings and Reviews is a growing venue for shoppers who want to read what other like-minded consumers have to say about a particular vehicle.
The tool also serves as an outlet for consumers who want their opinions to be heard. Harris Interactive reports that 19% of adults in the US describe themselves as being "very" or "extremely" knowledgeable about vehicles. Edmunds provides Consumer Ratings and Reviews as a unique opportunity for these individuals to share their own experiences.
"Unlike the opinions found at other online destinations, our ratings are detailed reviews clearly written by actual owners and others who have spent significant time getting familiar with the vehicles in question," says Syliva Marino, Edmunds.com's Executive Director of Community Operations.
Edmunds.com predicts significant growth in the number of Consumer Ratings and Review as result of these changes.
About Edmunds
Edmunds.com publishes three Web sites that empower, engage and educate automotive consumers and enthusiasts. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value® , is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in January 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in February 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.
