Edmunds.com Comments on Behavioral Targeting to Reassure Site Visitors

Edmunds.com Comments on Behavioral Targeting to Reassure Site Visitors


FOR IMMEDIATE RELEASE

Edmunds.com Comments on Behavioral Targeting to Reassure Site Visitors

SANTA MONICA, Calif. — November 19, 2009 — Edmunds.com, the premier online resource for automotive consumer information, today issued the following comment on the controversial new breed of marketing known as behavioral targeting being discussed by legislators, privacy advocates and marketers in Washington D.C. this week.

"Although behavioral targeting may well be a common practice, Edmunds.com would like to reassure our visitors that we do not disclose any information from our site visitors for usage by third-parties," commented Edmunds.com CEO Jeremy Anwyl.

The company felt compelled to reassure its site visitors after yesterday's publication of a Forbes article titled "Consumer Privacy: Who Cares? Companies Will Soon Find Out?" which implied the practice was widespread on the Internet.

Edmunds.com's privacy statement can be found at http://www.edmunds.com/about/privacy.html.

About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

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